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Assistant Manager - Sales- On Trade & Banquets
View: 103
Update day: 09-05-2024
Category: Sales
Industry: Consumer Goods
Position: Mid-Senior level
Job type: Full-time
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Job content
QualificationJob Description :MBA in Sales & MarketingExperience- > 4 years experience in sales & marketing
- Business Acumen
- Communication
- Coordination /Relationship management with external stake holders in On trade/ Banquet Premises
- Is able to plan for others and structure their working
- Inspiring all team mates and connected stake holders to deliver as per business requirement
- Responsible for the On-Trade sale in the state / territory.
- Develop and maintain the sales and marketing business plan.
- Design and monitor individual and team sales objectives on monthly, quarterly and annual basis.
- Responsible for maintaining the MOP in the state / territory.
- Regularly conduct On-Trade outlet audits to study market share movements and track market share.
- Concentrate on strong tracks for volume growth & weak tracks to build brand image & generate growth.
- Work with the team to correct market working discipline, daily targets vs achievement tracking.
- Responsible for PJP adherence of the team and ensured strict adherence to working norms & practices.
- Responsible for developing the team through motivation, counselling, skills development and product knowledge development.
- Establish the process of monitoring the performance of individual and team by proper reporting and communications mechanism involving sales reports, cyclical sales meetings etc. and individual growth plans.
- Recognize and celebrate team and team member accomplishments.
- Ensure sales and product training are provided to the team and off-roll sales personnel as required from time to time for enhancement of productivity
- Design and execute promotional scheme and special offer to achieve short term & long term volume objectives and increase trade advocacy & increase share in state / territory.
- Plan & execute consumer centric activities in the state – focus on generating trials and increase penetration.
- Responsible for promotional budget for the brands. Utilization of sales promotional & merchandising activities, monthly schemes at the point of sale for achieving sales target and brand awareness.
- Ensure the RTC implementation at the On-Trade outlets in the territory / state.
- Maintain the organization standard wrt. Quality, distribution, visibility, promotion, price and persuasion at the on-trade outlet.
- Align the team for execution of the marketing plans in the territory as per the guidelines of the from state / regional marketing team while working within company policies, resources and budgets.
- Set clear objectives for the team in terms of width and dept. of distribution at the on-trade universe by ensuring the availability of relevant SKUs and variants of the respective brands in the territory.
- Manage the new product launches in the region.
- Monitor stock transfer and overall depot management
- Managing event, Tracking Leads in 3rd space such as Banquet/Wedding etc
- Responsible and accountable for accounting and brand building
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Deadline: 23-06-2024
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