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Associate Analyst - Digital Marketing and Personalized Offers Analytics
Aussicht: 101
Update Tag: 02-06-2024
Kategorie: Geschäftsführung Produktion / Betrieb
Position: Entry level
Jobtyp: Full-time
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Jobinhalt
DescriptionWe have a wide variety of career opportunities around the world — come find yours.
Loyalty
Loyalty is responsible for the strategic planning, development and execution of our MileagePlus programs and the associated partnership development and marketing
Job Overview And Responsibilities
United Airlines reaches out to customers and potential travelers via digital campaigns with new information, travel inspiration, personalized offers, promos, etc. The Digital Marketing & Personalized Offers team at IKC supports all such digital acquisition initiatives with insights to help strategize campaigns and analytics to help measure performance. We work closely with stakeholders in the US to bring these campaigns to life and continuously improve performance with learning and actionable insights.
- Assist in campaign planning, targeting and audience identification
- Measure campaign results and performance using data analysis
- Gather and organize data from various sources using SQL/ Python/ R
- Continuously develop and demonstrate improved analysis methodologies
- Create presentations for United leadership and external stakeholders
- Conduct exploratory analysis, identify opportunities and proactively suggest initiatives to meet marketing objectives
- Create, modify and automate reports and dashboards - take ownership of reporting structure and metrics, clearly and effectively communicating relevant information to decision makers using data visualization tools
- Sharing of internal best practices and foster collaboration with internal and external teams
Qualifications
Required
- Bachelor’s degree
- 0-1 years of experience in Analytics and working with analytical tools
- Comfort and curiosity for working with very large data sets
- Experience in manipulating and analyzing complex, high-volume, high-dimensionality data from various sources to highlight patterns and relationships
- Proficiency in using database querying tools and writing complex queries and procedures using Teradata SQL and/ or Microsoft SQL
- Experience working with Microsoft Office, especially Excel and PowerPoint
- Ability to communicate analysis in a clear and precise manner
- High sense of ownership of work
- Ability to work under time constraints
- Must be legally authorized to work in India for any employer without sponsorship
- Must be fluent in English and Hindi (written and spoken)
- Successful completion of interview required to meet job qualification
- Reliable, punctual attendance is an essential function of the position
- Master’s degree
- Bachelor’s Degree in a quantitative field like Math, Statistics, Analytics and/ or Business
- SQL/ Python/ R
- Visualization tools – Tableau/ Spotfire
- Understanding of digital acquisition channels
- Strong knowledge of either Python or R
- Familiarity with one or more reporting tools – Spotfire/ Tableau
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Frist: 17-07-2024
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