Digital Marketing - Lead Generation Specialist

☞ Kalpins Marketing Solutions

View: 101

Update day: 06-05-2024

Location: Pune Maharashtra

Category: Marketing / PR

Industry:

Salary: ₹25,000 - ₹35,000 a month

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Job content

Digital Marketing - Lead Generation Specialist

Job description

As the Digital Marketing - Lead Generation Specialist, you will play a key role in driving qualified lead generation through the effective use of various digital marketing channels through strategy, day-to-day implementation of campaigns, and managing third-party relationships via Digital Agencies. With full ownership of managing PPC, Display, SEO, CRO, Content, and Social Media channels, you will analyze performance and look at ways to improve warm leads to our company.

As the Digital Marketing - Lead Generation Specialist your key responsibilities will be:

  • To plan, implement and deliver activity across various digital marketing channels to generate quality leads to the website.
  • You will own and lead our digital advertising activity at all stages of the funnel across multiple online channels including AdWords, YouTube, and Social Media.
  • You will have a good understanding of the customer journey and Customer Rate Optimisation (CRO) and deliver a seamless online experience for customers and strategic partners alike through multivariate testing.
  • Analyze channel performance regularly including reporting and spotting opportunities to improve on ROI.
  • To work with wider teams to ensure digital content and tone voice is on brand ensuring it’s optimized for SEO purposes to generate relevant traffic.
  • To lead SEO best practice by working with our digital agency and regularly reviewing keyword and phrase relevance, ensuring both on and offsite SEO delivers consistent growth in relevant, quality traffic.

Key skills of the Digital Marketing & Lead Generation Manager:

  • Energetic, focused, and target-driven.
  • Successful track record in delivering leads through digital channels.
  • Highly articulate and able to influence in a cross-functional team environment.
  • Experience in a lead generation background is desirable but not essential.
  • Analytical approach with a strong ability for analyzing data and visitor statistics.
  • Google AdWords and Analytics certified a plus but not required.

Job Types: Full-time, Regular / Permanent

Salary: ₹25,000.00 - ₹35,000.00 per month

Schedule:

  • Day shift

Education:

  • Bachelor’s (Preferred)

Experience:

  • total work: 2 years (Preferred)

Work Remotely:

  • No
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Deadline: 20-06-2024

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