Digital Strategist / Social Media Strategist

View: 101

Update day: 06-05-2024

Location: Delhi Union Territories Mumbai Maharashtra

Category: Marketing / PR

Industry: Film Music Entertainment

Position: Head/VP/GM/ Mgr-Online/Digital Marketing

Job type: Full Time, Permanent

Experience: 2 - 4 years

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Job content

Digital Strategist

Experience:

Job Description:

Researching digital spectrum, viability and stats to build solutions
A proven track record in the development of strategic plans to benefit the prospect, pre sales team (work experience with international clients, agency side)
Evaluating and analyzing current strategies of the brand
Analyzing competitor strategies to find the positioning/marketing gaps
Campaign ideation and creation to set a digital blueprint to achieve the clients brands objectives
Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and Google Ads)
Creating creative routes and samples in sync with the strategies
Developing solutions to meet clients & brand objectives based on consumer insight and data
Spotting trends and technologies that play roles in consumers lives
Integrating the digital strategies to create a powerful pitch presentation
Delivering pitch presentation
Content strategy
Degree in Marketing, Advertising or relevant field Requirements:
Core Skills: Understanding, Ideation and Briefing
Degree in Advertising, Marketing, Communication Science or equivalent
Excellent written and verbal communication skills
Research oriented
Firm grasp of emerging digital tools
Creative thought process and approach to business challenges
Thorough understanding of digital touch points
Excellent interpersonal skills
Insightful and perceptive
Deadline driven
Possess broad knowledge of best digital practices

Skills Needed:

Excellent Consumer & Industry research skills
Understanding of user journeys and personas
Content audits and recommendations
Platform Usability analysis
User experience design
Content personalization
Bonus: Media understanding and some experience in display and search advertising is a plus

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