Email Marketing Specialist

☞ Bikayi

View: 106

Update day: 24-05-2024

Location: Bengaluru / Bangalore Karnataka

Category: Consulting / Customer Service Marketing / PR TV / Media / Newspaper

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Job content

Mandatory WFO
Location: HSR Layout, Bengaluru

About BIK
BIK is a venture-funded technology company, backed by global Investors including Y-Combinator (YC-20), Sequoia Captial, and Chainsmokers (the band!). We are GDPR compliant and also a BSP partner of META. Our vision is to ‘Make Brands Limitless’, by helping them drive incomparable revenue growth.
BIK is an all-in-one marketing platform designed to streamline D2C brands’ acquisition, engagement, and conversion, ultimately maximizing their ROI. BIK caters to the marketing automation and support needs of mid and up-market D2C brands, currently serving 100+ global brands including Shoppers Stop, Rare Rabbit, Livspace, Fireboltt, Bare Anatomy, House of Masaba, and more.
Manifest AIis a recently launched product by BIK. It is a GPT-3.5-powered smart shopping assistant that enhances the customer experience with personalized customer support on the Shopify store. This AI Chatbot helps visitors overcome their shopping problems with product discovery, recommendations, and overall purchase assistance. With automated AI training, customers can enjoy quick assistance, lower bounce rates, fewer abandoned carts, and higher conversion rates.
https://getmanifest.ai/

Fun facts:
  • EDM duo The Chainsmokers are investors in BIK and excitingly, you get the front row whenever they perform in India.
  • META has officially partnered with BIK to accelerate the vision of driving success for businesses and brands.
  • Manifest is the first-of-its-kind AI shopping assistant for Shopify stores that instantly gets trained on our e-commerce data and leads the sales for you.

Glassdoor: https://www.glassdoor.co.in/Overview/Working-at-BIK-EI_IE8779922.11,14.htm

About the Role
We are seeking an experienced Email Marketing Expert to join our dynamic marketing team. The Email Marketing Expert will be responsible for managing various aspects of our email marketing campaigns, including data segmentation, post-installation automation flows, awareness and consideration drips, and domain health management. The ideal candidate has a strong background in email marketing strategy, automation, and data analysis to drive successful email campaigns.

Responsibilities
  • Develop and execute multi-channel demand generation campaigns, including email, social media, SEM/SEO, events, and webinars
  • Work closely with the marketing team to develop campaign messaging, content, and creative assets that align with the company’s brand and value proposition
  • Collaborate with sales to develop targeted account-based marketing campaigns and ensure alignment between marketing and sales activities
  • Monitor and analyze campaign performance, using data to identify opportunities for optimization and improvement
  • Develop and maintain reports and dashboards to provide regular insights into campaign performance and impact on pipeline and revenue
  • Continuously monitor industry trends and best practices to inform campaign strategy and tactics
  • Manage relationships with external vendors, such as agencies and event coordinators, to ensure the successful execution of campaigns and events

Requirements
  • 2-3 years of Previous experience in a SAAS company
  • Strong communication and interpersonal skills.
  • Creative thinking and the ability to adapt to changing market trends.
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Deadline: 08-07-2024

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