Sr. Manager Marketing

☞ Zecruiters Jobconnect Private Limited

Vue: 89

Jour de mise à jour: 18-05-2024

Localisation: Mumbai Maharashtra

Catégorie: Marketing / RP

Industrie:

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le contenu du travail

Designation : Sr Manager - Marketing

Qualification: Any Post Graduate, MBA

Experience : 5 - 7 yrs

CTC : 12 - 15 LPA

Location: Thane (Mumbai)

Strategic

  • To be involved in developing the annual marketing and strategy plan for assigned projects
  • To develop the Launch Plan for new projects including creating and executing launch initiatives and post launch market support activities.
  • To draw up and track regularly the marketing budget Manage and develop the agency relationships
  • Identifying and tying up with partners for events etc

Operational

  • To handle day to day activities pertaining to the department
  • Cross functional interaction
  • Agency relationship management
  • Briefing agencies, following up on the day’s tasks, manage consolidated feedback and ensure that the deliveries are as per the brief;
  • Market research through visiting competition projects, tabulating, analysing and presenting a report on a regular basis to the management
  • To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities
  • To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy
  • To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines
  • To track actual spends and ensure costs are within the overall budget allocated
  • To provide inputs to Vendors on the development of communication material
  • To develop various post-sale marketing initiatives (viz. welcome kit, letter etc.) and all promotional material including at exhibitions, etc.
  • To monitor competitor activities, and based on the same undertake timely market intervention.

Internal & External Interactions
Internal: Top management, Function Heads Marketing & Sales, Sales, Design, CRM
External: Advertising Agency, Media agency, Digital Agency, Outdoor agency, PR agency, Event agencies, Vendors and others

Job Types: Full-time, Permanent

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year

Schedule:

  • Day shift
  • Morning shift

Experience:

  • total work: 5 years (Required)

Work Location: In person

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Date limite: 17-06-2024

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