Head Of Advocacy (m/f)

Job content

As a big leading multinational company, we are pushing boundaries in the world of traditional and digital strategies with a spark for genuine creativity. There are no two days alike and that’s what gets us excited every morning. That means working here is challenging, invigorating, and rewarding. We are one group, but with many opportunities. Join us and became a part of a group of 158 nationalities speaking 58 different languages through 140 countries! Having 36 iconic international brands in our Group portfolio makes your adventure limitless!

Discover the world of L’Oréal by applying for:

Head of Advocacy (m/f)

Based in Belgrade or Zagreb

Your Role

• Define & implement the Social, Advocacy and Influencer Corporate strategic frame and KPIs ambitions
• Guidance of multidivisional teams on overall Social, Advocacy and Influencer strategy compliance
• Ensure Corporate frame is appropriately implemented to Division and Brand Level with its subsequent KPI setting
• Lead multi-divisional brand and category alignment among local influencers
• Set clear procedures and guidelines to ensure correct ways of working as well as ROI of our social, advocacy and influencer activities
• Own the relationship with key agencies on the topic of Social, Advocacy and influencer management, monitoring tools and platform providers to ensure brands are always on the forefront of consumer engagement and advocacy
• Key lead of successful collaborations with L’Oréal Adria Balkan HUB influencer agency
• Streamline Corporate digital engagement reporting and help influencer agency and other respective agencies in the role domain, divisions and brands assess the real business impact and ROI of influencer across multiple digital channels
• Collaborate closely with division advocacy teams and other local advocacy stakeholders, senior brand managers and multidivisional corporate digital team stakeholders at local and zone levels to generate internal buy-in and engagement
• Drive innovation, and provide digital advocacy thought leadership and animate and inspire the internal community of advocacy & influencer managers to keep our leading position
• Facilitate the creation and sharing of best practices (from social media and influencer marketing to ratings and reviews generation, social listening, customer service/insights and user generated content) to drive innovative consumer engagement ideas that can scale across divisions and the HUB
• Managing the generation of audience and consumer insights via collaborations with the Consumer Market Intelligence team or external partners
• Upskill, guide and transmit knowledge on the topic by implementing the learning agenda for the wider advocacy and influence, communications, sales, digital, marketing and business partner teams
• Drive development and implementation of tools that enable conversational communications with influencers and consumer advocates and receiving feedback that will translate into brand’s action plans
  
  

Your Job Mission

With us, you’ll strive and drive. You’ll try, might fail, try better to succeed. You will never do it alone, but with our inspiring teams. At L’Oréal, you get down to every task as if you’re the leader of that project - no matter what your title says. We want you to grow beyond your limits by creating an environment where you are inspired to learn, to challenge the status quo and to make your ideas as best practice. We want to spread your wings by constantly exploring and upgrading yourself in various areas.

The Ideal Profile

You are:

• Someone who has a clear understanding and a proven record of 360 digital communications strategy – from influencer marketing to consumer engagement in an omnichannel context
• Fluent in content marketing and social media success strategies
• Experienced in harnessing behavioral data and consumer insights and translating into brand’s engagement activations across multiple channels
• A strong communicator with an ability to present ideas and strategy in visually impactful way
• Comfortable working in a complex matrix environment and influencing senior stakeholders
• Leads towards a data-driven organization and strategizes digital transformation
  
  

You Have

• At least 6 years of experience in digital branding, defining and executing digital communications strategies
• A drive to develop Social, Advocacy & Influencer strategy – leveraging new tools and technology to develop and evolve our consumer engagement strategies via social channels, platforms and communities
• Proficiency in social listening, a strong knowledge of social media platforms and trends, and a strong passion for digital communities and online subcultures
• A proven track record within influencer marketing - identifying the right partnerships, audiences and platforms that fit the brand values and objectives.
• Demonstrated strong experience in digital marketing, and bringing efficiency in marketing operations
  
  

WONDERING WHO YOU WOULD WORK WITH?

Our L’Oréal Adria Balkan dream team is based throughout several countries (Bosnia & Herzegovina, Bulgaria, Croatia, Serbia and Slovenia), speaking more than 7 languages, and united towards one ambition – creating L’Oréal, for the future!

On this position, you would be based in Belgrade or Zagreb, but you would closely collaborate with passionate and engaged colleagues throughout all our countries, that are experts in their respective fields and that are driving excellent market performance results in a highly ethical, friendly, and inspiring environment!

We’re proud to say that L’Oréal Adria Balkan region is winner of two awards of „Zlatni indeks“ in 2022 in Croatia and recognized as one of top employers in Serbia with recognition „Vrh poslodavac“!

WHAT WE CAN OFFER YOU?

You might be a cosmetics junkie — or you might not. You can be an introvert or an extrovert. The point is, whoever we are, we are all a team and we’re always here to help, celebrate and cheer one another! That’s what makes the glue of L’Oréal: the people. But apart from that, we also appreciate and share our love for:

• Numerous opportunities for constant learning, with many online&offline educations!
• Our colleagues. They will be like your second family. P.S. we enjoy our team buildings and informal gatherings as well!
• Love for food. Fresh fruit for the breakfast? Many coffee machines (or space to cook your own turkish coffee!) and our cozy lunch spaces? Yes, we have it!
• Our Share & Care program. It serves to offer numerous benefits to protect us and our health, to give us balance in personal life and workplace as well.
• Flexibility. As simple as that – from flexible working hours, to possibility of remote working (2 days per week), to Sunny Fridays during the summer where we enjoy shorter Fridays!
• We don’t have to mention working with top international brands in the business, and the most passionate professionals in the industry?
• The fact that there’s (usually) no such thing as standard career path. Each of us has the opportunity to be empowered and to lead the change we want to see within the biggest beauty company in the world!
  
  

Find more about our projects & brands that we’re so proud on, and our Adria Balkan region on this LINK!

OUR VALUES

Passion, innovation, entrepreneurial spirit, open-mindedness, quest for excellence and responsibility are in L’Oréal’s genetic code.

If you are ready for this challenge apply by sending your CV and cover letter in English!

Only short listed candidates will be contacted.

All applications will be treated in the strictest confidentiality.
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