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Head of Member Engagement Marketing
View: 101
Update day: 24-05-2024
Location: Delhi Union Territories
Category: Marketing / PR Sales
Industry: Financial Services
Position: Director
Job type: Full-time
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Job content
Department: Member Engagement MarketingWho Are TideAt Tide, we’re on a mission to save businesses time and money. We’re the leading provider of UK SME business accounts and one of the fastest-growing FinTechs in the UK. Using the latest tech, we design solutions with SMEs in mind and our member-driven financial platform is transforming the business banking market. Not only do we offer our members business accounts and related banking services, but also a comprehensive set of highly connected admin tools for businesses.Tide is about doing what you love. We’re looking for someone to join us on our exciting scale up journey and be a part of something special. We are wanting passionate Tideans to drive innovation and help build a best-in-class platform to support our members. You will be comfortable in ambiguous situations and will be able to navigate the evolving FinTech environment. Imagine shaping how millions of Tide members discover and engage with business banking platforms and building this on a global scale.What We’re Looking ForAs the Head of Member Engagement at Tide (fondly referred to as a Tidean, a mighty challenger of the banking world) you’ll join an ambitious team of highly motivated,talented Tideans who love to collaborate, and are driven by helping people achieve their business ambitions. We live and breathe our values, which are to put our members first, work as one team and be data driven, as part of our team, they’ll matter to you too. As part of this team, you will work closely with the VP and C-suite, India to ensure delivery of a robust and optimised engagement strategy. You will manage the offline and online channels to nurture, engage and retain our members to improve both customer lifetime value and the overall customer experience across multiple channel.You will have a test and learn, data driven approach and help build out segmentation based on lifecycle, customer value, product uptake and more; targeting our members with the right content at the right time. You will help build a typology for the business to understand our members, help drive personas and user research as well being on the pulse of what’s happening in the industry. You will be self-motivated and build strong networks across multiple areas of the business to deliver in optimising our engagement rates and deliver on our mission to save our members time and money. We want to become the most loved go-to business banking app for SMEs.About YouLet’s not beat around the bush. We’re an international scale up, we’re busy! If fast paced environments, cross team exposure, inquisitive freedom and the ability to havea real impact on a rapidly growing scale up appeals to you, then you already have the mind of a Tidean. If you have that along with the following experience, we’d love to hearfrom you.- You’ve spent at least 5+ years at a business with a payments or Fintech business in a partner or marketing role, and overall work experience of 12+ years
- Demonstrable experience with business systems and processes
- Background in implementing new automation solutions for existing customers via email, SMS and other channels
- You have delivered results in social media and proven results of optimisation and engagement uplift
- Execute and manage operational infrastructure for the Offline Channel to enable aggressive scaling. This include in a phased approach: Assess Landscape, Solution Ideation / Stakeholder Engagement, Operational Build (and iteration)
- Expertise in end-to-end execution of Lifecycle campaigns, activation, retention, loyalty programs, experiments, across a number of sub products and revenue-generating business units
- Testing experience
- Excellent organisational and project management skills
- Background in implementing new automation solutions for existing customers
- Experience working in subscription and/or app-based business models
- Experience in Fin-tech, a start-up or fast growing company
- Great communication skills and able to explain complex information in a simple way and manage internal stakeholder relationships
- You have acquired scalable partnerships in a fast-growing product-focused company before
- You know and are passionate about referral based businesses and have experience in operational process and commercial outcomes
- You are a champion for innovation; challenging the status quo and having a solution-focused approach
- You have a high level of attention to detail and are a natural problem solver
- You’re a lateral thinker and can understand the market and Tide strategy, in order to spot opportunities or areas of focus you believe have growth potential
- You’re adaptable and are prepared to move with your role as we improve, scale, and automate our processes
- You have a can-do attitude, and aren’t afraid to get stuck in; you recognise that the groundwork, while not pretty, is the foundation and key to partnership operations
- You have the ability to think creatively about marketing to work in tandem with the team and can suggest, then execute, new campaign ideas
- You’re organised, pragmatic and capable of being part of a commercial interdisciplinary team; we’re after someone who’s not afraid to get hands-on and remove any blockers that might be on the critical path to commercial success
- Competitive salary
- Self & Family Health Insurance
- Term & Life Insurance
- OPD Benefits
- Mental wellbeing through Plumm
- Learning & Development Budget
- WFH Setup allowance
- 15 days of Privilege leaves
- 12 days of Casual leaves
- 12 days of Sick leaves
- 3 paid days off for volunteering or L&D activities
- Stock Options
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Deadline: 08-07-2024
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