HOWL Digital - Sr / Jr Account Executive (1 to 3 Yrs) Mumbai (Advertising / Social Media / Digital Marketing)

☞ HOWL

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Update day: 06-05-2024

Location: Mumbai Maharashtra

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Job type: Full-time

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Job content

Job brief

We are looking for an experienced Digital Marketing Executiveto assist in the planning, execution and optimisation of our Client’s online marketing efforts.

The ideal candidate will have a passion for all things digital marketing and technology. The candidates need to be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. The candidate will be required to be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Strategize on what the narrative (communication & content) needs to be for Brands online
  • Able to client service effectively by taking briefs from the client and converting them into actionable tasks for the creative & content team to move forward with
  • Provide creative ideas for campaigns & everyday content
  • Effectively work with the performance management team to monitor the growth of the account in terms of KPIs
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors
  • Must look after creation & deployment of content across multiple digital & social media channels

Requirements

  • Proven experience as Digital Marketing Executive / Account Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords and email campaigns
  • Working knowledge of ad serving tools
  • Working knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • Able to handle pressure & keep calm during product launches, campaigns and other high intensity situations
  • BSc-IT / BA / BMS / BBA / BMM in marketing or relevant field
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Deadline: 20-06-2024

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