Marketing Communications Specialist

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About the job

Would you like to be part of a communications team that is building awareness about how technology is helping transform organizations? Are you passionate about the rapid change technology enables, and the positive impact it is having on people and the world around us? The Marcom team is at the forefront of shaping communications around the most advanced technologies helping customers and partners maximize the benefits of cloud computing.

The candidate must have proven experience managing communications programs in India, Southeast Asia, and the Middle East. He/ She will collaborate across the business to develop communications plans for earned and owned content, develop processes & best practices, manage issues, provide counsel, and execute tactics in strategic communications situations.

The right candidate possesses extensive media relations and social media experience. Understands the nuances of print and online industries. Should have prior experience in writing and disseminating news releases and customer/partner success stories as also with issues management and crisis communications and can lead communications strategy at events. The Communications Manager works closely with matrixed regional and global PR, marketing, Public Policy and AR teams to develop messaging, PR strategies and plans.

The ideal candidate is motivated by a highly creative and dynamic culture where the challenge of breaking new ground and redefining best practices is welcome.

This role is based in Faridabad, Haryana, India, which is also the HQ for Tyrone Systems, India and will require domestic and international travel.

Responsibilities

Develop and execute effective marketing communications strategies for Tyrone through a sustained, strategic, program that supports local business growth.

Innovate launch processes for services and features locally, in alignment with a dynamic, pioneering cloud business, with a focus on breadth and impact.

Develop and implement a cohesive marketing plan to increase brand awareness

Design and review the Marketing department’s budget

Build relationships with media and stakeholders through creative PR strategies

Monitor all marketing campaigns and improve them when necessary

Prioritize marketing projects and allocate resources accordingly

Provide guidance and ideas to organize effective marketing events and participate in exhibitions.

Develop a marketing communications plan including strategy, goals, and tactics

Develop media relations strategy, seeking high-level placements in print, broadcast and online media

Coordinate all public relations and marketing activities

Prepare regular reports and presentations on marketing metrics for the CEO/ management

Conduct market analysis to identify challenges and opportunities for growth

Qualifications we seek in you-

Min 3-5 years’ Experience managing media relations (online, broadcast and print).

Experienced in managing marketing communications in a IT or IT led organization.

Background in researching, writing and editing content. MBA in Marketing is a must.

Experience in coordinating with Ad agencies, PR agencies, Outdoor agencies and Online agencies in creating, designing and distributing marketing collaterals acros to relevant audience sets.

Experience in creating annual marketing plans keeping all audience segments in mind (Channel partners, Enterprise Audience, Suppliers)

Strong communication ability (oral and written)

Creativity and problem-solving aptitude

A marketing degree coupled with journalism or communications background preferred