Lead Analyst

Job content

The Opportunity

We are seeking a highly-skilled, motivated and knowledgeable Web Analytics Specialist. This role requires expert-level knowledge in strategy, requirements, implementation, validation, reporting specifically with Google Analytics. The ability to communicate clearly and effectively with technical and non-technical team members is a must.

We are a remote-first organization so you can work from anywhere in India. You may be required to travel to our Mumbai office based on business requirements or for company/team events.

Responsibilities

• Interpret data, analyse results, and provide ongoing reports by verifying data from the various sources (including tools like Google Analytics, GTM, Big Query, Data Studio etc.)
• Experience of migrating to Google Analytics 4
• Share Root Cause Analysis behind the business metrics by looking at funnels, web navigations, drop offs, source/ device wise data and share insights along with actionable items
• Identify, analyse, and interpret trends or patterns in complex data sets by doing querying or programming using Big Query/ SQL or any other language
• Work closely with product, marketing and business stakeholders to understand various products, consumer touchpoints, data streams, reports and draw insights to help the team make data informed decisions
• Work with data visualization tools such as Power Bi / Tableau to create real-time visuals that give proactive steps to support the business
• Explain observations and inferences to wider audience via structured documentations or presentations

Requirements

• 4-8 years’ experience playing the role of data-driven Web Analyst
• Ability to understand the Events on website and drive user journey
• Passion to look at data, find insights and solve problems
• Hungry to go deep into the business problems and various data sources to find root cause of the problem and have intention to fix that completely by automating the workflow
• Proven experience of working with unstructured data and creating relationship and structure around it to solve strategic, tactical, structured, and unstructured business problems

Learn about Our Culture

CACTUS is a culture-driven company powered by its people, their passion, and their inspiration. All Cactizens live by the culture and values that define us.

We value people for their talent, personality, competency, and the ability to learn and grow. We create a work environment that allows people to thrive and show their best performance. We believe in meritocracy.

We take pride in our diversity. We strive to embrace diverse voices and create an inclusive workplace.

We encourage all Cactizens to talk openly about their ideas and opinions and provide feedback to anyone who is a part of CACTUS, regardless of designation, experience, or seniority. We also encourage them to place their trust and be open to differences in opinions and feedback.