manager - digital marketing

summary

• reference number
  JPC - 80112

Role: Marketing Manager

Job Location: Kolkata

Year of experience:6 - 10 years

About The Job

Core Competencies

• Marketing Strategy
• Digital marketing
• Analytics & Data processing
• Brand Positioning
• Product & Services Marketing for Textiles/Industrial Goods
• Bid/ Proposal Management
• Marketing Collateral
• Business Development
• Team Mgmt. & Leadership

Preferred qualifications:

• 8+yrs of Enterprise marketing experience
• Master’s degree or equivalent
• Excellent communication skills
• Lead marketing for India and international geographies
• Proven success in building strategic relationship with key marketing agencies, content creation, measuring metrics, building strong offline and online engagement
• Motivated by goal attainment and performance measurement
• Ability to scan the business environment, understand the competitive context and the industry construct, develop internal capabilities to build a business case and a competitive value proposition

Responsibilities

• 
  Establish marketing strategy and engagements in North America/Europe/Middle East/APAC
• Drive business development and lead generation to acquire new customers and grow accounts in the International Market through enterprise and partnership sales.
• Develop, maintain, and execute demand generation plans in coordination with the sales team; be responsible for generating qualified leads for sales
• Drive demand generation, content creation, product marketing, event management, marketing operations

Role: Marketing Manager

Job Location: Kolkata

Year of experience:6 - 10 years

About The Job

Core Competencies

• Marketing Strategy
• Digital marketing
• Analytics & Data processing
• Brand Positioning
• Product & Services Marketing for Textiles/Industrial Goods
• Bid/ Proposal Management
• Marketing Collateral
• Business Development
• Team Mgmt. & Leadership

Preferred qualifications:

• 8+yrs of Enterprise marketing experience
• Master’s degree or equivalent
• Excellent communication skills
• Lead marketing for India and international geographies
• Proven success in building strategic relationship with key marketing agencies, content creation, measuring metrics, building strong offline and online engagement
• Motivated by goal attainment and performance measurement
• Ability to scan the business environment, understand the competitive context and the industry construct, develop internal capabilities to build a business case and a competitive value proposition ...

Responsibilities

• 
  Establish marketing strategy and engagements in North America/Europe/Middle East/APAC
• Drive business development and lead generation to acquire new customers and grow accounts in the International Market through enterprise and partnership sales.
• Develop, maintain, and execute demand generation plans in coordination with the sales team; be responsible for generating qualified leads for sales
• Drive demand generation, content creation, product marketing, event management, marketing operations