Marketing Executive

☞ ZEE5

View: 103

Update day: 25-04-2024

Location: Hyderabad / Secunderabad Telangana

Category: Marketing / PR

Industry: Entertainment

Position: Entry level

Job type: Full-time

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Job content

About ZEE5 - ZEE5 is the OTT platform of ZEEL and is one of the fastest-growing OTT platforms and Contech organizations in India. With a very strong subscription service, ZEE5 Premium, provides access to over 100+ originals and Top Bollywood blockbusters, apart from 100,000+ hours of network content.

Marketing executive/Sr. Marketing executive

Years of Exp: 1-3 years

Location: Hyderabad

  • Drive mass marketing creative for key content launches across TV, print, radio, OOH across India.
  • Passionate about content marketing and innovative in approach.
  • Work cross-functionally with leadership to guide and support the development of Mass advertising plans to support content launches and achieve business goals.
  • Work closely with the content, research team and local business leaders to create the strategy for viewers and collaborate with business leaders to translate findings into Mass marketing plans and programs.
  • Cross functionally adept within the organization and the marketing team to liaise with Business, Retail, Media and Finance teams to develop the annual advertising budgets and plans.
  • Develop compelling, relevant strategic input docs and creative, PR, social media briefs and alliances.
  • Define and operate within ad production and media budgets needed to support offline and online Mass advertising plans. Manage the production process of advertising creative, through both internal and external agencies.

Job Specifications

  • Understanding of traditional channels like OOH, Print, Radio and other ATL and BTL activities.
  • Operational excellence in cross function and with external stakeholders in managing launch and sustenance.
  • Excellent communication skills.
  • Ability to think creatively and innovatively.
  • Budget-management skills and proficiency.
  • Professional judgment and discretion that comes from years of experience in the field.
  • Analytical skills to forecast and identify trends and challenges.
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design and production for managing marketing assets.
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Deadline: 09-06-2024

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