Marketing Manager

Job content

The Role:

Byju’s is looking for a Marketing Manager to drive lead generation for BLC. The position will report into the Centre Head and Marketing team.

Key Responsibilities:

• Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities.
•Create annual and quarterly marketing plans for lead flow. Communicate and educate the sales team on plans and outcomes for better target allotment.
• Planning, budgeting, forecasting the lead requirements in adherence with Centre and team requirement.
•Track lead flow to ensure the appropriate sales channels are following up on marketing leads in a timely manner.
• Maintaining various key performance matrixes - CPA, CPL, Revenue, and ROI.
•To drive effective BTL marketing campaigns: School Engagement, Seminar/Webinar.
•Kiosk placement in societies/Mall/Metro, OOH, Local print/Media, D2D.
• Work closely with the Centre Managers & AVPS to establish a robust inbound lead generation engine that runs on a well-planned approach.
• Plan carefully customer-oriented campaigns for the entire year while targeting the revenue goals for the respective BLCS
• Responsible for cracking local assets along with national assets for lead generation.
•Responsible for recruitment, training, managing and leading agencies, interns and on ground team members to ensure seamless delivery of leads
•Work closely with field marketers, based locally in the regions, to help execute your campaign plans.
• Coordinating with various internal and external stakeholders including Center head, marketing managers, sales team etc
• Report weekly progress in easy-to-read, executive style dashboards, along with plans to fix gaps between actual and targeted leads value.
• Use experience and best practice to create a marketing strategy focused on positioning BLC in the top segment of coaching institutes.
•Develop engaging programs to re-engage with existing customers.
• Continuously develop new strategies to increase touch-points within a customer’s journey in order to optimize conversion rates.

Knowledge, Skill and Abilities:

Enthusiasm and a positive attitude (taking pleasure in helping others and ensuring the office is always a pieasant work-space).
Good understanding of BTL activities and experience in running lead generation using modern marketing tools and approaches
• Good knowledge in marketing automation, running muiti-channel campaign flows, content marketing, account-based marketing, media monitoring, etc.
• Excellent level of numeracy.
•Attention to detail Must be an excellent communicator, both verbally and in writing Excellent time management skills
• Ability to work under pressure to meet deadlines
• Proactive self-starter.
•Technically competent with various software programs, such as Word, Excel, PowerPoint etc.
• Flexible during times of change
•Strong written and oral communication skills.
Skills to effectively prioritize and execute tasks in a high-pressure environment is cruci .
• Strong management skills.
• Excellent administration skills.
• Ability to analyse and revise operating practices to improve efficiency.
•Strong problem solving and organisational skills with a dedication to completing pro. a timely manner ...