Media Buyer
View: 106
Update day: 06-05-2024
Location: Delhi Union Territories
Category: Marketing / PR
Industry:
Job content
Responsibilities
- Campaign Planning: Collaborate with marketing and product teams to define goals, develop strategy and set targets.
- Campaign Management & Optimization: Launch and manage UA campaigns via programmatic, search and social channels. Monitor and optimize cross channel campaign performance. Test, test and retest.
- Campaign Reporting: Analyze campaign performance and ROI, provide regular analytics reports with KPI analysis.
- Coordinate with design teams on creative assets to maximize performance.
- Monitor industry news & updates to be fluent in the applicable Ts & Cs of ad channels and potential UA partners and report on their availability/viability for the real money gaming industry in our markets.
Qualifications
- Bachelor’s degree or above
- 1-3 years of experience in media buying / user acquisition / performance marketing.
- Hands-on-keyboard experience managing and optimizing advertising campaigns directly.
- Experience with major UA partners
- Experience with mobile and online DSPs and RTB exchanges.
- Experience with CPI/CPA buying.
- Experience with A/B testing.
- Experience coordinating with artists to create assets.
- Experience with marketing analytics & MMPs like Appsflyer.
- Experience building and managing relationships with ad channels and other partners.
- Strong data analysis and Excel experience.
- Solid presentation and communication skills
Job Type: Full-time
Schedule:
- Fixed shift
Experience:
- total work: 1 year (Preferred)
Work Remotely:
- No
Deadline: 20-06-2024
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