Media Buyer

Wire Hire

View: 106

Update day: 06-05-2024

Location: Delhi Union Territories

Category: Marketing / PR

Industry:

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Job content

Responsibilities

- Campaign Planning: Collaborate with marketing and product teams to define goals, develop strategy and set targets.

- Campaign Management & Optimization: Launch and manage UA campaigns via programmatic, search and social channels. Monitor and optimize cross channel campaign performance. Test, test and retest.

- Campaign Reporting: Analyze campaign performance and ROI, provide regular analytics reports with KPI analysis.

- Coordinate with design teams on creative assets to maximize performance.

- Monitor industry news & updates to be fluent in the applicable Ts & Cs of ad channels and potential UA partners and report on their availability/viability for the real money gaming industry in our markets.

Qualifications

- Bachelor’s degree or above

- 1-3 years of experience in media buying / user acquisition / performance marketing.

- Hands-on-keyboard experience managing and optimizing advertising campaigns directly.

- Experience with major UA partners

- Experience with mobile and online DSPs and RTB exchanges.

- Experience with CPI/CPA buying.

- Experience with A/B testing.

- Experience coordinating with artists to create assets.

- Experience with marketing analytics & MMPs like Appsflyer.

- Experience building and managing relationships with ad channels and other partners.

- Strong data analysis and Excel experience.

- Solid presentation and communication skills

Job Type: Full-time

Schedule:

  • Fixed shift

Experience:

  • total work: 1 year (Preferred)

Work Remotely:

  • No
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Deadline: 20-06-2024

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