Media Group Head

☞ Whizz HR

View: 106

Update day: 06-05-2024

Location: Mumbai Suburbs Maharashtra Mumbai

Category: Marketing / PR

Industry: Marketing Advertising Online Media Internet

Position: Mid-Senior level

Job type: Full-time

Salary: View Detail

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Job content

Whizz HR is on a look for an Programmatic Manager / Group Head Media to work with a leading 360 degree advertising agency in Mumbai.

Role & Responsibilities:

  • Execute on media strategies, insights generation, measurement and reporting, ensuring the channel plays a lead role in supporting our client’s digital journey
  • Optimize KPI’s to maximize ROI of each marketing rupee spent within weekly budget restraints
  • Understands and is intimately aware of competitive activity in paid search, ensures that SEM campaigns are set-up to deliver competitive advantage.
  • Optimize the end-to-end campaign (including targeting segments, creative, remarketing tactics, etc.) on an ongoing basis in real-time with focus on personalization.
  • Deliver detailed and actionable insights and strategic recommendations, provide interpretation, guidance and recommendations to drive business performance
  • Produce &; manage keyword research, technical, content and SEM audits – analysis and optimization recommendations
  • Lead day-to-day engagement with clients and key internal team to deliver best-in-class SEM strategies and programs
  • Develop and test new campaigns to better target users and improve overall marketing efficiencies

    • Key Skills & Competencies Required

    • Demonstrated Managerial / Team Leadership Skills
    • Advanced knowledge of Facebook ads (Blueprint certification a bonus)
    • Google Ads Certified with Advanced knowledge (Search / Display / Mobile / Video)
    • Advanced knowledge of Google Analytics (Certification is a bonus)
    • Basic knowledge of Tag Management system (Google Tag Manager)
    • Basic knowledge of website optimization, with a focus on landing page conversation and A/B testing
    • Excellent communication skills, both oral and written
    • Excellent interpersonal and presentation skill
    • Knowledge of and ability to use various research tools
    • Education: Engineering candidates preferred
    • DV360 is a must

    Interested candidates please mail me your resume at hello@whizzhr.com

    Warm regards,

    Sairose Mosani

    Whizz HR

    9820067001

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    Deadline: 20-06-2024

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