Paytm Insider - Assistant Manager - Digital Marketing

☞ Paytm Insider

View: 111

Update day: 10-05-2024

Location: Itanagar Arunachal Pradesh

Category: Marketing / PR

Industry: Capital Markets Investment Advice Financial Services

Position: Mid-Senior level

Job type: Full-time

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Job content

About The Job

Were looking for a Senior Digital Marketing enthusiast to spearhead our marketing initiatives - who has proven success in leading multi-channel marketing projects and experience managing marketing campaigns. If you are someone obsessed with data and user behavior, and translating insights to experiments and campaigns excites you, keep Should handle marketing end-to-end for all live entertainment projects and tours.

  • Should lead marketing strategy, planning, execution, monitoring, optimization and reporting for branded IPs and tours.
  • Should help establish a positive ROI on marketing spends or reach the relevant business objectives on all IP projects.
  • Should also strive to improve all other marketing and business KPIs as relevant to different projects.
  • Should be directly involved with the business teams for property conceptualisation and feasibility

checks.

  • Should lead conversations on ticket pricing, slabs, online and onground branding etc. for such projects.
  • Should lead market research to identify artists, new markets and current trends to identify growth opportunities.
  • Should work with external agencies and tools for timely and efficient execution of deliverables.
  • Should work with internal teams on other ongoing projects for efficient output wherever 4 - 6 years of work experience in growth/performance marketing in a relevant sector (e- commerce/lifestyle brands/media and entertainment / live events).
  • 3+ years of experience in CPC campaigns management (Google+Meta).
  • A strong work ethic, with the ability to work well both independently and within the context of a larger team-oriented environment.
  • An analytical mindset and strong problem-solving capabilities.
  • Expertise in tracking and marketing tools - (GA, social media analytics, user engagement retention platforms, etc.) and an obsession with data-driven decision-making.
  • Experience driving and executing multi-channel marketing plans and budgets; managing large-scale multi-channel projects.
  • Strong written and oral communication skills.

(ref:iimjobs.com)
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Deadline: 24-06-2024

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