Performance Marketing Executive

☞ Id8 Media Solutions Pvt Ltd

View: 106

Update day: 06-05-2024

Location: Mumbai Maharashtra

Category: Marketing / PR TV / Media / Newspaper

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Job Summary:



A lead generation & performance marketer is responsible for conversion rate optimization of a company’s conversion strategy and lead generation. They are responsible for managing, testing, and implementing conversion points in the digital marketing funnel.


Detailed job responsibilities:

  • A/B Testing, measure the performance of CTAs and improve conversion rate consistently.
  • Optimize the marketing conversion paths.
  • Optimize lead-to-customer conversion rate.
  • Managing and optimizing CTAs, landing pages, and the lead generation forms.
  • Collaboration with each team responsible for social media posts, email, and blogging to optimize each conversion path.
  • Increase the marketing funnel efficiencies.
  • Increase qualified marketing leads and conversion rates for the sales team.
  • Mentoring and managing the work of the junior team as per senior team directive and accurate feedback and reportage of the same.
  • Demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
  • Demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Twitter Ads, and Display Advertising.
  • Determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
  • Performs other related duties as assigned by the seniors.
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Deadline: 20-06-2024

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