Zonal marketing Lead- SWAL-Kolkata

☞ UPL ltd

Ver: 101

Dia de atualização: 28-05-2024

Localização: Kolkata West Bengal

Categoria: Agricultura / Silvicultura / Pesca

Indústria: Agriculture

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Conteúdo do emprego

Zonal marketing Lead- SWAL-Kolkata
Job Id: 3334
City: Kolkata, West Bengal, India
Department: Marketing
Function: Sales, Marketing and Alliance
Employee Type: Permanent Full Time
Seniority Level: Associate
Description:

About UPL

UPL is a leader in global food systems and with the acquisition of Arysta LifeScience, is now one of the top 5 agricultural solutions companies worldwide. With revenue of US$5 billion, UPL has presence in 130 countries. With market access to 90 percent of world’s food basket and focused on high-growth regions, UPL represents a compelling value proposition for growers, distributors, suppliers and innovation partners in a consolidating market. UPL offers an integrated portfolio of both patented and post-patent agricultural solutions for various arable and specialty crops, including biological, crop protection, seed treatment and post-harvest solutions covering the entire crop value chain.

JOB DESCRIPTION- Marketing Lead (SWAL Zone/SBU)




JOB TITLE : Zonal Marketing Lead


DEPARTMENT : Sales & Field Marketing




POSITION REPORTING TO


Administrative reporting to Zonal Business Head & functionally reporting to Head - Field Marketing



OBJECTIVE:

Responsible for implementation of marketing strategies in the zone, subject to budget parameters at Regional and Territory levels and support zonal sales objective.


JOB RESPONSIBILITIES:


  • Initiate development of campaign plans for brand promotion of specific products
  • Implement crop specific/ product specific/ segment specific marketing strategies
  • Organize strategy meets and trade meets in coordination with the sales team
  • Facilitate the sales team in achieving their objectives/ budgets/ targets" thru :

(a) Enriching their product knowledge

(b) Monitoring sales campaign with specific objectives like - liquidation, demonstrations and farmer meets, field days, conduct post market campaign audits

(c ) Arranging promotional inputs timely such as leaflets, posters, banners, POP

(d) Allocation of Demo samples

(e ) Allocation and monitoring of “sales promotion” spend budgets at Region and Territory level depending up on the potential and priorities

(f) Scrutinizing and clearing the promotional expenses claims for issuing credit notes / disbursement

(g) Participation in selection process of Temporary staff

  • Develop market intelligence & knowledge conducive to business development, by assessing the regional crop wise / product wise potential and existing market size
  • Guide sales team in identifying the right product fit against competition.
  • Give timely communication of relevant marketing information and also submit weekly, monthly marketing reports for review
  • Assist in Govt. subsidy business and Institutional business in consultation with Zonal Manager

  • Assist in obtaining the sales permissions from the Department of Agriculture and arranging Principal certificates
  • Maintain rapport with Agricultural Institutes, Research Stations, KVKs.
  • Provide guidance in arranging “Product/ Strategy meets” and “Trade Meets”.
  • Maintain data regarding dealers, farmers / village level.
  • Provide weekly MIS to Field Marketing Head
  • Work in consultation with Field Marketing Head on implementation of marketing strategy for respective zone

KNOWLEDGE


SKILLS


ATTITUDE/ MOTIVES/ BEHAVIOURAL TRAITS


JOB REQUIREMENTS



Knowledge of :
  • Good knowledge of concerned crops, products, commodity behaviors

Planning & Organizing


Creativity


EDUCATION :




Communication Skills


Assertiveness


Essential Qualifications



(Must possess):



Problem solving


Team working


B.SC (Agri)




  • Demographic knowledge of markets

Risk assessment


Desirable (Preferred qualifications) :



M.Sc. Agriculture / Marketing Mgmt



  • Uptodate knowledge of product marketing practices

Interpersonal relationships


RELEVANT EXPERIENCE



Minimum years :



  • An understanding of farmer psychology

Coordination Skills


8-10 years




NATURE OF CONTACT


INTERNAL CUSTOMERS*


EXTERNAL CUSTOMERS**

ANY OTHER SPECIFIC


Exchanging information


REQUIREMENT :



Answering queries


Extensive travelling



Dealing with complaints



Persuading or influencing for action


Working and staying in rural environment



Negotiating



Any other :




  • Internal customers: Team members, colleagues, senior colleagues within and outside your department.


** External customers: Customers, clients, suppliers, business associates, public agencies etc.



We are all about connecting with people, in a human way – showing respect, demonstrating trust, celebrating diversity. For us technology is an enabler, not the endgame. We see the value in human connectivity and how it creates new opportunities for everyone. With this, comes our promise to protect people’s safety in every way we can.

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Data limite: 12-07-2024

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