Senior Executive-Digital and Social Media

☞ Edelman

View: 103

Update day: 06-05-2024

Location: Delhi Union Territories

Category: Marketing / PR TV / Media / Newspaper

Industry: Media Mass Communication Consulting Business Services

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Job content

The Senior Executive will help in shaping the direction of brands in developing and executing innovative social and digital marketing strategies to build brand equity and increase sales. By using their creative experience to think big, take risks and propose bold digital programs will make our clients stand out from the crowd.

Basic Qualifications

    • 2-4 years of experience in digital &/or social media related efforts.
    • Master’s/Bachelor’s degree with a concentration in journalism/business/marketing
    • Proficient in MS Office applications, specifically Microsoft PowerPoint and Excel

Roles & responsibilities

    • Understanding the vision of Edelman and the Social/Digital group and his/her own role in achieving it
    • Having a solid sense of how social media tools work as well as the cadence of social media platforms (i.e. Buddy Media, Simply Measured, Facebook Insights)
    • Effective execution of digital campaigns and strategic counsel to clients
    • Developing relationships with the community and industry contacts, and fostering relationships within the organization in order to surface the stories, priorities and information that will serve the community and the company well
    • Developing social and digital strategies including driving the research direction and insights for the development of digital campaigns based on an advanced understanding of the digital, social and gaming markets
    • Providing guidance on engagement and participation in evolving digital channels, identifying and evaluating new opportunities as they pertain to the client
    • Serving as daily client contact and act as client lead when appropriate; addressing client issues thoughtfully and effectively
    • Evaluating campaign results against objectives
    • Be able to work collaboratively with all implementation teams to ensure that the brand’s communication objectives and strategies are met
    • Help achieve client retention (depending on markets) of existing clients/projects
    • Identifying new opportunities for existing clients/projects and make a conscious effort of renewing the business
    • Being involved with new business pitches
    • Inspire, mentor and supervise junior staff to achieve aspects relevant to the organizational objective and personal goals
    • Building relationships with third-party influencers and internal business partners to meet client needs
    • Assisting in management of interns/ Account Executives by motivating, coaching, consistently providing feedback, holding them accountable and conducting their reviews
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

For more information please visit: www.edelman.com
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Deadline: 20-06-2024

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