Area Sales Executive

☞ Britannia

View: 101

Update day: 06-05-2024

Location: Jodhpur Rajasthan

Category: Administrative / Clerical / Assistant

Industry:

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Job content

Position Title: Territory Sales in charge

Function:Sales

Key Stakeholders:

Internal:

  • Sales Admin,
  • Depot,
  • Quality

External:

  • AW & AWSM,
  • Retailers,
  • Wholesalers (W/S)

Educational Qualification:Graduate



Desired Competencies:

Market Execution, Business Development, Channel Partner Management, Selling & Negotiation,



Key Responsibilities:

Ensure achievement of secondary sales targets

  • Setting objectives for AW
  • Breaking objectives for AWSM (beat-wise)
  • Ensure communication of objectives to AW
  • Periodic tracking of objectives

AW Management

  • Align, support & motivate AW to meet business objectives
  • Ensure adequate infrastructure & systems
  • Act as a commercial interface between AW & BIL

Coach, manage & evaluate AWSM performance

  • Coach AWSM on BIL best practices & WOW
  • Train AWSM on Sales Call Process
  • Evaluate their performance Periodically
  • Provide on the job support / guidance for addressing territory specific issues

Ensure adequate service level in market & build business in existing & new outlets

  • Ensure adequate servicing at dealer points
  • Maintain relations with existing dealers
  • Increase the depth and width per dealer
  • Prospect new outlets
  • Perform activations as per decided by ASM

Execute visibility implementation & Merchandizing

  • Ensure adherence to plan-o-gram
  • Ensure execution of primary & secondary Merchandizing
  • Ensure execution of Visibility Implementation

Implement launch of new consumer promos / trade schemes & new products

  • Operationalize new product through communication & sampling
  • Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point
  • Track & review performance of new products / schemes

Market Intelligence

  • Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc

Maintain records & systems

  • PJP data
  • MIS reporting
  • Ensure Hub of UDAAN

Represent Britannia for consumer complaints

  • Visit consumer to address & sort quality complaints.
  • Inform Quality about status of complaint
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Deadline: 20-06-2024

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