Area Sales Executive

☞ Britannia Industries Limited

View: 101

Update day: 06-05-2024

Location: Trichy Tamil Nadu Hyderabad / Secunderabad Telangana Thrissur / Trichur Kerala Chennai Bengaluru / Bangalore Karnataka

Category: Sales

Industry: FMCG

Position: Sales Executive/Officer

Job type: Full Time, Permanent

Salary: ₹ 4,50,000 - 6,50,000 P.A.

Experience: 2 - 7 years

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Job content

Roles and Responsibilities Position Name: Area Sales Executive - General Trade (Territory Sales In charge)
Work Location: Bangalore, Chennai, Hyderabad(MT), Thrissur, Ernakulam and Ramanagra

Years of Experience: 2-8 Years
Educational Qualification: Graduate / Post Graduate

Job Description:

Position Title: Territory Sales In-Charge
Function: Sales
Key Stakeholders:
Internal:
  • Sales Admin
  • Depot
  • Quality

External:
  • AW & AWSM,
  • Retailers,
  • Wholesalers (W/S)

Educational Qualification: Graduate/Post Graduate
Desired Competencies:
Market Execution, Business Development, Channel Partner Management, Selling and Negotiation.
Key Responsibilities:

Ensure Achievement Of Secondary Sales Targets
  • Setting Objectives For AW
  • Breaking Objectives For AWSM (Beat-Wise)
  • Ensure Communication Of Objectives To AW
  • Periodic Tracking Of Objectives

AW Management
  • Align, Support & Motivate AW To Meet Business Objectives
  • Ensure Adequate Infrastructure & Systems
  • Act as a Commercial Interface Between AW & BIL

Coach, Manage & Evaluate AWSM Performance
  • Coach AWSM On BIL Best Practices & WOW
  • Train AWSM On Sales Call Process
  • Evaluate Their Performance Periodically
  • Provide On The Job Support / Guidance For Addressing Territory Specific Issues

Ensure Adequate Service Level In Market & Build Business In Existing & New Outlets
  • Ensure Adequate Servicing At Dealer Points
  • Maintain Relations With Existing Dealers
  • Increase The Depth And Width Per Dealer
  • Prospect New Outlets
  • Perform Activations As Per Decided By ASM

Execute Visibility Implementation & Merchandizing
  • Ensure Adherence To Plan-O-Gram
  • Ensure Execution Of Primary & Secondary Merchandizing
  • Ensure Execution Of Visibility Implementation

Implement Launch Of New Consumer Promos / Trade Schemes & New Products
  • Operationalize New Product Through Communication & Sampling
  • Effectively Communicate Schemes To AWSM To Ensure Right Sell-In At The Dealer Point
  • Track & Review Performance Of New Products / Schemes

Market Intelligence
  • Collect & Report Required Market Information On Competitor Activities Like Promotions (Trade & Consumer), Service Day, Off-Take, Prices, New Launches, Visibility Etc

Maintain Records & Systems
  • PJP Data
  • MIS Reporting
  • Ensure Hub Of UDAAN

Represent Britannia For Consumer Complaints
  • Visit Consumer to Address & Sort Quality Complaints.
  • Inform Quality About Status of Complaint

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Deadline: 20-06-2024

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