Assistant Manager - Customer Retention

View: 102

Update day: 06-05-2024

Location: Bengaluru / Bangalore Karnataka

Category: Sales

Industry: Technology Information Internet

Position: Mid-Senior level

Job type: Full-time

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Job content

Position: Assistant Manager - Customer Retention Management

Location: Bangalore, India

Reports to : Manager - Campaign Operations

Job Duties

Improve user retention and drive repeat purchases
Build, launch and scale Loyalty & Referral programs
Reduce cart drop offs, drive up-sell and cross-sell initiatives
Plan, execute, and manage marketing campaigns across different communication channels like Mailers, Push notifications, WhatsApp and SMS
Plan & execute new product launches
Define key metrics & track them to measure short-term and long-term impact of marketing strategies
Coordinate with internal and external stakeholders like marketing, product, design teams and 3rd party CRM tool vendors

Desired Candidate Profile

3+ years of work experience in a consumer-facing environment (ecommerce preferred)
Proven track record of growing and analyzing CRM/retention programs
Hands-on experience on engagement platforms like CleverTap, MoEngage is an added advantage
Deep understanding of best-in-class loyalty programs
Strong communication and analytical skills as well as data orientation
Customer-centric attitude
MBA preferred

Qualification : Any Graduate/Any pg

Experience : 2 - 3 years

Full time or part time : Fulltime

Travel : no

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