Chief Manager Marketing Mumbai

☞ ICICI Prudential Life

View: 101

Update day: 06-05-2024

Location: Mumbai Maharashtra

Category: Executive management Marketing / PR

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Research Management:
o Understanding the need for primary research
o Primary research brief design
o Selection of the right partner | agency
o Selection of the relevant approach
o Commissioning of the primary research
o Ensuring that the primary research report is in line with the expectations
  • Insighting – Implicating – Decking:
o Taking new, old, secondary researches and craft actionable insights aligned to the business objectives
  • Omnibusing:
o Using all the present and past researches with other data to put together consistent trends
o Track changes in consumer movements from 2 years ago to 1 year ago to now
  • The internal human Google alert:
o Competition tracking and tracking cross-category brand work for our consumer segments to evoke beyond category consumer learning and ensuring to keep the marketing team abreast of latest in the world of brand and marketing
  • Manage details of research projects, including learning plans that align business questions to research objectives, designing research methodology, developing questionnaires and discussion guides, coordinating research stimuli, analyzing research and reporting on findings.
  • Communicate insights from research through reports and presentations to ensure clear understanding of information
  • Ensure the integrity and correct interpretation of all CMI information
  • Mine internal | external and primary | secondary sources of data and trends to create insights and to work collaboratively with the broader CMI, Marketing and other cross functional teams to turn those insights into business building plans
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Deadline: 20-06-2024

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