Content Writer

About LenDenClub

LenDenClub is a leading peer-to-peer lending platform that provides an alternate investment opportunity to investors or lenders looking for high returns with creditworthy borrowers looking for short-term personal loans. With 1 million+ investor on board, LenDenClub has become a go-to platform to earn returns in the range of 10%-12%. LenDenClub offers investors a convenient medium to browse thousands of borrower profiles to achieve better returns than traditional asset classes. Moreover, LenDenClub is safeguarded by market volatility and inflation. LenDenClub provides a great way to diversify your investment portfolio.

LenDenClub has recently raised US $10 million in a Series A round from an association of investors. With the new round of funding, LenDenClub is valued at more than US $51 million and now aims to scale up substantially, eyeing a 5X growth in disbursals in the next 18 months. It has already disbursed more than 1200 crore worth of loans in this fiscal alone. The fresh capital will be used in aggressive expansion, taking its loan book growth to $1 billion and upscaling the user-base to 10 million from the current 2.5 million by FY 2022-23. With LenDenClub being the only P2P player in India breaking market milestones constantly, it is now comparable with overseas giants like Zopa and LendingClub in the UK and US respectively, both of which have now transitioned to a well-established digital bank.

About the Role

LenDenClub’s brand team is looking for a Content Writer for our Mumbai office. The successful candidate will be responsible for assisting the brand and the marketing team in ensuring content adherence and content creation across channels and media. You will report to the Manager - Brand, Communications & PR and partner with the leadership team members across the business. You will have direct exposure to the management and the opportunity to have significant growth.

Responsibilities & Duties Instructions

• Conducting in-depth research on industry-related topics in order to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company’s current content.
• Research and analyze top SEO content topics
• QC content to ensure it is free of grammatical or factual errors and follows all brand editorial guidelines for consistency.
• Research and write long-form content on various relevant topics
• Publish content on various platforms and analyze traffic performance
• Research and evaluate competitor marketing with a focus on content

Requirements, Qualifications & Skills Instructions

• Bachelor’s degree in communications, marketing, English, journalism, or related field.
• Proven content writing or copywriting experience.
• Portfolio of published articles
• Experience doing research using multiple sources
• 2-5 yrs of experience in brand or agency
• Experience in Startup &/or FinTech will be an added advantage
• Excellent written and verbal communication skills
• Hardworking and able to work under pressure to meet deadlines