Content Writer

Job content

Roles and Responsibilities

POSITION SUMMARY:

This position is responsible for working in-house with our Branding department, assisting in the development and creation of the company’s communication campaigns , Assignments include collateral, brochures, newsletters, ads , presentations , special promotions materials, invitations, direct mail, taglines, web pages, online ads, social media, TV & radio commercial scripts, Press Release and other as directed.

ESSENTIAL JOB FUNCTIONS / DUTIES / RESPONSIBILITIES:

• The position is responsible for developing creative concepts and solutions
• Collaborate in planning/executing campaigns that support Yashoda Group’s goals
• Manage a large body of work in a fast-paced environment
• Develop concepts collaboratively with the design team.
• Create new and revising existing copy for a range of collateral, direct mail and advertising.
• Maintain a high-quality brand image on all communication elements
• Strong written communication skills with the ability to convey complex info simply
• Write and edit content for all the above-the-line and below-the-line activities

MEASURE OF PERFORMANCE:

• Adherence to brand "voice" and brand standards.
• Creative collaboration and contribution.
• Supplied copy meets project requirements and meets deadline.
• Accuracy - fact checking, spelling, syntax, punctuation, etc.

SKILLS:

• Excellent organizational and time-management skills.
• Ability to think in a creative and analytical manner.
• Ability to effectively communicate both in written and verbal form.
• Good proofreading skills
• Must possess a positive, team-player attitude.
• Ability to interface effectively with other departments