SEO Consultant

Jobinhalt

SEO Specialist Job Description

The role of an SEO specialist is to execute both on-page and off-page SEO, analyse the SEO campaign performance, and recommend actionable strategies to improve SEO rankings. An SEO Specialist role generally exists in agencies (client-facing) to manage client accounts or in mid to large-sized companies to support the internal marketing team on SEO-related matters.

An SEO Specialist monitors the keyword rankings and overseas the overall organic search performance, ensuring target ranking positions and KPIs are achieved. He/she performs a complete website SEO analysis on a regular basis and provides recommendations for improvements of website content and link building campaigns.

For Bigger Medical Projects, the SEO Specialist may be required to oversee both local and international SEO campaigns from the head quarters and travel from time to time to manage global teams.
Roles and Responsibilities

• Perform keyword research on a regular basis
• Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content
• Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
• Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
• Write SEO optimised content
• Manage SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Majestic, Screaming Frog,
• Identify and close content gaps between company website and competitor content
• Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
• Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
• Execute link building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link building
• Integrate on-page and off-page SEO (link building) with content marketing, social media marketing, and digital PR initiatives
• Implement local and international SEO techniques across local (Google My Business listings) and international websites
• Regularly track and monitor new and existing keyword ranking positions and devise integrated marketing strategies to increase organic search rankings
• Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, engagement metrics such as dwell time and organic return visits and provide recommendations for improvement
• Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
• Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
• Candidate should be from Healthcare background who worked to multiple healthcare projects i.e. Doctors and Hospitals
• Should be responsible for all keywords ranking.

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• Optimize copy and landing pages for search engine optimization
• Perform ongoing keyword research and discovery, expansion and optimization
• Research and implement search engine optimization recommendations on the website
• Research and analyze competitor content and links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content strategy and creation
• Work closely with social media team to align social distribution and SEO efforts
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Skills

• Proven SEO experience and a track record of success growing organic search traffic and conversions
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in SEO and inbound marketing
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Familiarity with content management systems (e.g, Wordpress, Vignette)
• BS/MS degree in a quantitative, test-driven field

Job Types: Full-time, Regular / Permanent

Salary: ₹12,000.00 - ₹15,000.00 per month

Benefits:

• Food allowance

Schedule:

• Day shift

Education:

• Diploma (Preferred)

Experience:

• SEO tools: 3 years (Preferred)
• Keyword research: 3 years (Preferred)
• SEO Healthcare Projects: 3 years (Preferred)

Work Remotely:

• No