Deputy General Manager

☞ Tata Communications

View: 106

Update day: 30-05-2024

Location: Bengaluru / Bangalore Karnataka

Category: Telecommunications

Industry: Telecommunications

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Job content

Job Family Descriptor
Product Marketing Role: Network & Security
Broad outline of the Role
Purpose - Broad objective of the role
Lead the business and market intelligence portfolio with the objective of implementing a uniform segmentation framework and GTM, supporting Business Leadership with key business insights and market intelligence.
Operating Network - Key External
Research Organisations, Consulting Companies, Database Agencies, Customers
Operating Network - Key Internal
Sales teams, Product Marketing team, Regional Mktg teams, Business Operations, Sales Governance, Service Delivery
Size and Scope of Role - Financial
USD 2m ACV
Size and Scope of Role - No. of direct reports
1 (on-rolls), plus 1 (off-rolls), plus 4 on payroll of research arrangements
Size and Scope of Role - Total team size
6
Size and Scope of Role - Other size parameters
Engagement with 25 CTOs, and influence at least 4 campaigns in designing
Minimum qualification & experience
MBA from Tier 1 or 2 institute, with 6-8 years of expereince esp in telecom background
Other knowledge/skills
Knowledge of basic financials. Strong analytical skills, and ability to communicate with people across cultures.
Key Responsibilities
1. Customer Segmentation Framework Define and develop a global uniform Segmentation Framework, identify the criteria for differentiation and profiling. Execute the framework through the relevant teams like Geo-Marketing teams/ Business Operations teams, identify strategic accounts and drive uniformity in approach to the customers. Drive end-to-end segmentation in a particular region like India. Evaluate segment performance. Performance Metrics - # YoY Growth in Strategic Accounts # Share of wallet # Number of customers acquired - 2. Business Planning Provide business planning inputs to appropriate teams like Geo Marketing teams/ Sales Teams in the region (e.g. India). This is especially wrt growth, revenue analytics, business forecasts, different markets etc. Support the region’s ADP and ABM programs. Performance Metrics - - 3. Competitor Intelligence Closely track competitor activity in the market and gather intelligence inputs through various sources viz: research organisations, consultants, database agencies and other sources to create ’Competitor Insights’ reports on a regular basis. Performance Metrics - # Number of competitors covered - 4. Customer Insights Also gather intelligence inputs from internal/ external regarding designated existing/prospective customers and design and publish ’Customer Insights’ for internal stakeholders on a monthly basis. Use this to aid strategic inputs to sales/ marketing teams. Performance Metrics - # Timeliness of reports - 5. F1 Support Provide strategic account insights to F1 Sales/ Marketing Team Performance Metrics - - 6. People Management Conduct goal setting and performance review for the team. Drive team engagement through RandR initiatives; Coach and mentor team members as required and ensure resolution of any people issues. Performance Metrics - # E-Sat Score # Attrition -
Technical Competencies
Knowledge / Skills
Communication Skills


Job Segment:Communications, Telecom, Telecommunications, Marketing Communications, General Manager, Technology, Marketing, Management

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Deadline: 14-07-2024

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