DGM - Marketing

☞ Globtech Advisors

View: 108

Update day: 06-05-2024

Location: Delhi Union Territories

Category: Agriculture / Forestry / Fishery

Industry:

Salary: ₹15,00,000 - ₹25,00,000 a year

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Job content

Employment Type
Full-time
Industry
Agro Chemical
Job Location
Delhi
Remote work possible
Base Salary
€1500000-€2500000Per year
Description

Job Profile :

  • Conceptualizing & implementing Brand & Promotion strategies to boost up sales for CPD division
  • Conceptualizing Branding & promotion annual plan with alignment of Sales Plan /Forecasting monthly/annual sales targets Area wise /territory wise/SKU wise keeping in the mind community level /Farmer level /field marketing/authorized dealers
  • Responsible for preparing Annual/Monthly Budget for Branding & Promotion and ROI on promotional drive
  • Ensuring maximum brand visibility and capture optimum market shares through Brand presentation & building awareness through campaigns to potential customers at all level
  • Responsible for conducting for demand generation activity - big farmer meeting/agriculture Fair/ & GTs/Mandi kiosk to create awareness about products /New Product & uses & benefits
  • Responsible for developing Presentation of New Products in regional language ,focus on content & features specification & conduct sessions
  • Responsible for Liasioning with agriculture department regarding business related and involving them in promotional activities
  • Responsible for Online/Offline /Creatives/ for Promotion /Campaign & Track performance of all campaign with detailed reports and presentations
  • Responsible for developing promotion plan to be made for activation including, print, SMS, local radio etc, Calendar to be made in the beginning of the season
  • Responsible for rapport with key accounts/dealers by making periodic visits, exploring specific needs, anticipating new opportunities also focusing on developing business through product/area diversification
  • Responsible for researches, analyses & monitor brand positioning, market trends, consumer markets, demographics, competitor products/activities and corrective action plan
  • Responsible for Team management & Adherence of code of conduct
Qualifications

B.Sc/B.Tech - Agriculture

Job Benefits

Fixed CTC + Incentives

Contacts

globtech@globtechadvisors.com

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Deadline: 20-06-2024

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