Digital Marketing Executive
View: 101
Update day: 06-05-2024
Location: Panjim / Panaji Goa Vasco Da Gama
Category: Marketing / PR
Industry: Real Estate
Position: PPC /Pay Per Click Specialist
Job type: Full Time, Permanent
Salary: ₹ 1,50,000 - 3,75,000 P.A.
Experience: 1 - 5 years
Job content
We require Digital marketing Executive for our Hotel and real estate devision to be base in Margao- Goa.
Digital Marketing Job Responsibilities:
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Evaluates emerging technologies.
Digital Marketing Qualifications / Skills:
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Education, Experience, and Licensing Requirements:
- Bachelors or masters degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
Deadline: 20-06-2024
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