Assistant Manager-Media & Activation

Ver: 107

Día de actualización: 06-05-2024

Ubicación: Mumbai Maharashtra

Categoría: Marketing / PR

Industria:

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Contenido de trabajo

KEY RESPONSIBILITIES

We are looking for a dynamic digital media planner to develop integrated media strategy and implement digital media campaigns.
Develop robust digital media strategies for Sports properties like PKL, IPL, Cricket, and other sports.
Thorough understanding of media basics & planning.
Should be able to independently make plans
Collaborate with internal media teams to deliver fully integrated campaigns.
Track digital campaign performance.
Analyze campaign metrics, prepare performance reports, and provide recommendations.
Monitor market trends and identify new digital opportunities.
Have good understanding of media analytics and can guide the media agency to deliver media plans and execute strategy with measurable ROI by monitoring and analyzing performance of campaigns against set KPI’s.
Partner closely with brand teams, agencies and partners to implement IMC
Collaborate effectively with many cross functional stakeholders to ensure full support from relevant teams in executing strategy
Managing Digital media agencies for execution of media campaigns.
Use Analytics to build strategies
Actively work towards implementing innovative/ award-winning ideas on your brands

PERFORMANCE MEASURES

QUALIFICATION

KNOWLEDGE AND SKILLS

Thorough understanding of media concepts
Should be able to independently make plans
Experience with campaign management and ad serving technology, including Google Analytics.
Deep knowledge of paid search, display advertising, SEO, and social media advertising.
Strong communication and presentation skills.
Analytical thinking and problem-solving abilities.
Organizational and time management skills.

PERSONAL ATTRIBUTES

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