Digital Marketing Associate

Ver: 104

Día de actualización: 25-04-2024

Ubicación: Gwalior Madhya Pradesh

Categoría: Marketing / PR Ventas

Industria: Information Technology Services Computer Software Internet IT Services IT Consulting Internet Publishing

Posición: Entry level

Tipo de empleo: Full-time

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Contenido de trabajo

Job Description

This is a remote position.

Designation: Digital Marketing Associate

Role & Responsibilities

Responsible for setting the overall organization-wide Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting, and execution across google, affiliates, partnerships, and other channels.
Create and implement a digital marketing strategy to drive awareness, traffic, conversions and revenue
Own & deliver on user growth target. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and CPM
Apply customer and channel insights to evolve our customer segmentation strategy for omni-channel growth.
Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.
Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning with Google or data tools as partners.

Who are we looking for?

Good understanding of e-marketing tools like facebook, google adwords etc and D2C industry
Well-versed in performance marketing, conversion, and online customer acquisition
Managed affiliate networks and partnership
Up-to-date with the latest trends and best practices in search engine marketing
Experience with website analytics tools (e.g, Google Analytics, Zoho Page Sense, Omniture, WebTrends, CleverTap etc)
Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple statistics.
Excellent team player with excellent written and verbal communication skills.
High EQ

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