Digital Platform Manager

☞ Proximety

Ver: 87

Día de actualización: 18-05-2024

Ubicación: Kozhikode / Calicut Kerala

Categoría: Alta tecnología IT - Software

Industria: Technology Information Internet

Posición: Mid-Senior level

Tipo de empleo: Full-time

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Contenido de trabajo

As the Platform Manager for HiLITE MALL’s mobile application, you will be responsible for overseeing all aspects of the app, from content management to user experience optimization. Working closely with cross-functional teams, you will ensure that the app reflects our brand identity, drives engagement, and contributes to overall business objectives.

Key Responsibilities:

  • Content Strategy and Curation: Develop a comprehensive content strategy to attract and retain app users, curating a mix of promotions, events, offers, news, and other relevant information.
  • Content Creation and Design: Collaborate with the marketing and design teams to create visually appealing banners, posters, graphics, and persuasive copy that aligns with our brand voice and message.
  • User Experience Optimization: Continuously optimize the app’s user experience to enhance engagement and drive conversions, leveraging data and user feedback to inform decisions.
  • Technical Oversight: Work closely with the development team to ensure the app functions smoothly, troubleshooting any technical issues and implementing updates as needed.
  • Analytics and Insights: Utilize app analytics tools to monitor performance, track key metrics, and derive actionable insights to drive decision-making and improve user experience.
  • Partnership Management: Collaborate with retailers, merchants, and event organizers to feature promotions, offers, and events within the app, leveraging partnerships to enhance user loyalty.
  • Promotions and Offers: Coordinate with partners to curate enticing promotions, discounts, coupons, and scratch cards, adding value to the app user experience.
  • Content Calendar Management: Create and manage a content calendar to schedule updates, promotions, and events, ensuring a consistent flow of information.
  • Trend Monitoring and Innovation: Stay informed about industry trends, competitor strategies, and emerging technologies to identify opportunities for innovation and improvement.
  • Event Promotion: Work with event organizers and mall management to promote upcoming events and drive footfall to the physical mall through the app.
  • Financial and Tax Compliance: Ensure that all app-related financial transactions, promotions, and offers comply with relevant financial and tax regulations. Coordinate closely with the accounting team to ensure accurate reporting and adherence to tax requirements.

    • Qualifications and Skills:

    • Bachelor’s degree in Technology, Marketing, Communications, Digital Media, or related field.
    • Proven experience in platform management, digital marketing, or app management preferred.
    • Strong creative and writing skills to produce compelling content.
    • Familiarity with app analytics tools, content management systems, and push notification platforms.
    • Knowledge of digital marketing trends, best practices, and user experience principles.
    • Analytical mindset with the ability to interpret data and draw insights.
    • Excellent communication and collaboration skills.
    • Attention to detail and ability to multitask in a fast-paced environment.
    • Understanding of retail and shopping mall industry dynamics.
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    Plazo: 17-06-2024

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