Hospital Business Manager

☞ Cipla

Ver: 103

Día de actualización: 28-05-2024

Ubicación: Bhubaneshwar Odisha

Categoría: Ventas

Industria: Pharmaceutical Manufacturing

Posición: Director

Tipo de empleo: Full-time

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Contenido de trabajo

DivisionIndia BusinessDepartmentGovt Institutional Sales[Market Access]Employment TypePermanentJob PurposeManager – Market Access is responsible for maximizing business opportunities in the Reimbursement for Cipla Limited brands in India. The role holder is responsible managing the key accounts in reimbursement sector and including management of overall commercial performance of the institutional business and developing key relationships. He / she is responsible for working with sales team and cross-functional Cipla stakeholders to ensure appropriate level of support for an account, including identification and development of additional revenue opportunities.AccountabilitiesDevelop the strategic plan for institutional sales in the Reimbursement accounts for the region by taking a short-, mid- and long-term view of the business
  • Conduct sales analytics for the entire region for Reimbursement institutional sales to help draw out trends that impact the future business plans and provide inputs to the business manager for driving growth
  • Track tenders released by Reimbursement accounts and collaborate with institutional teammates to respond in a timely manner
  • Stay updated about changes in terms and conditions, criteria for selection of products, competitor mapping with public bodies like Health Ministry - Secretary and Joint Secretary (Health), CGHS Directorate, Board Members of Railways, Director General Armed Force Medical Store, Medical Commissioner, ESIS and international agencies helping state-wise purchase
  • Create awareness on scientific differentiation of Cipla Limited brands so that we are included into the e preferred list of products for the accounts managed
  • Monitor progress of accounts managed and evolve action plans as appropriate (monitor account contacts, plan execution, profit, value, volume growth, and market share)
  • Identify the decision making and influencing network (within and those impacting the accounts) for the Reimbursement bodies identified within the region
  • Develop / maintain effective relationships with national, regional or local bodies / government officials and any other key stakeholders and decision-making authorities within prioritized accounts
  • Provide key account / customer insights to the marketing and strategy teams to help them co-create the marketing / strategic plan for Reimbursement
  • Communicate account information, competitor information, and value proposition (insights) to commercial team
  • Coordinate with the distribution team to ensure availability of products as per the account plans
  • Demonstrate analytical skills to understand the formularies of accounts and create a penetration plan for formulary inclusions
  • Liase with internal medical and marketing teams for conducting scientific meetings at accounts
  • Create account mapping dockets and penetration plan for the assigned accounts
  • Conduct scientific studies in coordination with medical team
Education QualificationB. Pharm. / B. ScRelevant Work Experience5-9 years of experience in Key Account Management - Market accessCandidates working in Govt Institutional Sales are preferredJob LocationBhubaneshwar [ Orissa]
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Plazo: 12-07-2024

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