Product Marketing Specialist

☞ Schneider Electric India Pvt. Ltd.

Ver: 101

Día de actualización: 06-05-2024

Ubicación: Davangere Karnataka Bengaluru / Bangalore

Categoría: Marketing / PR

Industria: Electrical Equipment

Posición: Marketing Manager

Tipo de empleo: Full Time, Permanent

Experiencia: 3 - 6 years

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Contenido de trabajo

What you will be doing:

  • Develop product value proposition for target persona in commercial and industrial channels (e.g. electrical distributors, industrial system integrators) and segments
  • Design, manage and execute marketing plans and global product launch strategy
  • Develop marketing sales enablement kits for commercial and industrial markets. The content includes but is not limited to brochures, sales presentations, landing page, ecommerce rich media package, web banners, infographics, social media messaging and other digital marketing content
  • Design and refresh family portfolio catalogue and our Schneider Electric web journey of single phase UPS, rack enclosures and edge systems for targeting commercial and industrial market
  • Guide 3rd party agencies in developing videos, lifestyle images and other creative assets
Qualifications
  • Bachelor s Degree in Marketing Communication or technical field
  • Content marketing experience in B2B space
  • Good understanding of commercial and industrial automation market ecosystem. At least 5 years of Industrial automation marketing experience or electrical channel marketing experience highly desirable
  • Excellent copywriting skills with the ability to translate complex technical information into convincing marketing content with solid value proposition
  • Advance project management skills
  • Experience in Adobe Creative Suite preferred


  • Bachelor’s Degree in Marketing Communication or technical field
  • Content marketing experience in B2B s
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Plazo: 20-06-2024

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