Search Engine Marketing Executive

☞ IMZ Media Solutions Pvt. Ltd.

Ver: 104

Día de actualización: 06-05-2024

Ubicación: Mumbai Maharashtra

Categoría: Marketing / PR

Industria: Media Mass Communication

Salario: ₹20,000 - ₹28,000 a month

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Contenido de trabajo

Google Adwords & Analytics Technical Expertise-

· Thorough understanding of Digital Media Planning & Buying, SEM- Google Adwords, Google Analytics and expert in managing paid search, display, video, You Tube, shopping and mobile campaigns on Google Adwords.

· Handling Facebook, LinkedIn LeagGen. End to End Campaign Setup (Google, Facebook, LinkedIn)

· Calculating CPM, CPL, CPV, CPS.

· Create strategies for campaigns including keyword research & ad copies.

· Monitor competitors PPC campaigns and track targeted keywords

· Maintain and monitor keyword bids daily and monthly budget caps

· Working on Publishers Dashboard {Verizon, Vertoz}.

· Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

· Track, report, and analyze website analytics and PPC initiatives and campaigns. Extensive data collection via Google Analytics.

· Excellent control on the following tasks- Keyword Bidding, Ad copy writing, re-marketing, content ads, Match type strategies, Landing page testing, most recent Adwords features

· Excellent understanding of Google Analytics and deriving action items from data points

· Daily Account optimization (Negatives, spends, Daily & Monthly Budget, Keywords optimization, Ad Copy optimization, Location, Device, Demography, Ad scheduling, Bidding Strategy)

· Coordinating with Designing Team for Creatives. Brainstorming with CS for strategies.

· Should be Familiar with Google Tag manager

· Proactive in researching & planning strategies.

· Good analytical skills to gain high-quality score & improve PPC Campaigns

· Track and update traffic patterns through PPC or cost per click, as well as Ads Management

Desired Candidate Profile

· 1-3 years of experience in Digital Media Planning & Buying and SEM

  • Expert knowledge in Search Engine Marketing - Paid Search
  • Good understanding of display advertising
  • Excellent understanding of Google Analytics
  • Google Adwords & Analytics Certified - PREFERRED
  • Excellent communication, presentation skills and client servicing skills
  • Experience in dealing with digital media publishers
  • Excellent time management and organizational skills

· Must have prior experience with a renowned digital media agency

· Must have experience working with Publishers

· Expert at Google Adwords & Google Analytics

  • Proactive and a self-starter
  • Strategic thinker with hand on experience

Should have digital marketing background/experience

Job Type: Full-time

Salary: ₹20,000.00 - ₹28,000.00 per month

Benefits:

  • Work from home

Schedule:

  • Morning shift

Education:

  • Bachelor’s (Preferred)

Experience:

  • Lead generation: 2 years (Preferred)
  • PPC Campaign Management: 2 years (Preferred)
  • total work: 2 years (Preferred)

Work Remotely:

  • Temporarily due to COVID-19
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Plazo: 20-06-2024

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