Event Marketing Specialist

Company Overview

Targray is a diversified multinational commodity and specialty materials company that markets a broad range of products and solutions for high-growth energy sectors. Established in 1987 in Montreal, Canada, our organization is a leading international provider of materials for solar and energy storage companies, and one of the largest physical traders and distributors of Biodiesel fuel in North America.

Targray has operations in 11 countries and over $860M USD in annual sales. In 2019, the company made its debut appearance on the FP500, Financial Post’s ranking of the top 500 corporations in Canada by revenue.

• Great Place to Work Quebec® Certified (2021)
• Great Place to Work® Certified (2020)
• Deloitte | Best Managed Companies (2019)
• EY Canada | Quebec Entrepreneur of the Year (2016)
• HSBC | International Business Award (2012)
• Profit 100 Fastest-Growing Companies in Canada (2006, 2009)

Job Summary

As the Event Marketing Specialist, you are responsible for creating a flawless and impactful event presence for Targray to drive brand awareness and build our audience. This includes, but is not limited to, trade show booths, conference sponsorships, virtual events and supporting trade association partnerships.

You will work closely with the Montreal-based Director of Marketing and will be required to develop a keen understanding of Targray’s key objectives, priorities and products across all lines of business.

This role is based out of Targray’s India office in Gurgaon.

Responsibilities

• Support design and development of event / trade show marketing strategy and execution aligned with regional and global priorities.
• Oversee development of all marketing materials (trade show booths, exhibits, sponsorships) and promotional content (social media, email campaigns) relating to events.
• Assist with strategic direction and production of content and physical marketing materials for events, trade shows and association partnerships.
• Bring together cross-functional groups to deliver tactics that promote events.
• Build timelines and hold stakeholders responsible for deliverables.
• Gather feedback from internal stakeholders and attendees through surveys and other means.
• Use data and analytics to inform decision-making and ensure continuous improvement.
• Regularly report on event marketing campaign performance.
• Contribute to the total cross-functional effectiveness of the Marketing department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member.
• Participate on ad hoc teams, take on special projects and perform other duties as required.

Requirements

• 5-10 years’ experience.
• Bachelor’s Degree in marketing or related field.
• Proven experience creating complex campaigns for large events and trade shows in locations around the world.
• Excellent project management and organizational skills.
• The ability to multi-task and work on multiple projects independently.
• Experience producing and providing direction for materials supporting event marketing campaigns (including trade show booths, emails, social media, etc.).
• Strong knowledge of the multi-channel marketing mix.
• Experience producing in-person events, virtual events and webinars.
• Ability to communicate effectively with employees at all levels.
• Ability to navigate fluidly between strategy and execution.
• Strong project management and time management skills.

Benefits

• A competitive remuneration plan and an excellent working environment in a growing multinational organization.
• Beautiful, spacious and modern workplace environment.
• Flexible work arrangement policy.
• Generous company-wide profit-sharing plan.
• Off-site Team Building and experiential development.
• Life Insurance and Accidental Insurance for Self.
• Free Medical Insurance for Self and Family.
• Weekly Team Lunches.
• Gym Benefits.
• Corporate Team Fun Activities.

Targray provides a highly-competitive remuneration plan and an excellent working environment in a growing multinational firm focused on creating a more sustainable global economy. For more information about our company, please visit https://www.targray.com/

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