External Communications Strategy

☞ Adani Group

View: 103

Update day: 26-05-2024

Location: Ahmedabad Gujrat

Category: Marketing / PR Printing / Publishing

Industry: Utilities

Position: Entry level

Job type: Full-time

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Job content

Responsibilities

  • EXTERNAL COMMUNICATIONS - MEDIA & PR:
  • Anticipating, identifying and leveraging business opportunities in some of the businesses that could be amplified through media and across mediums.
  • Consistently explore and evaluate emerging opportunities to support business growth and priorities.
  • Formulate an overarching Group/business communications strategy for India that determines stakeholder outreach, group-level messaging, draw upon business synergies, corporate goals and Indian business interests; and execute the program flawlessly.
  • Deliver impactful external visibility for Adani through storytelling and media relationships. Results should centre on corporate stories that bring to life who Adani is, trend/ product and services/ business stories, brand stories and reputation building stories.
  • Identify thought leadership themes/platforms and Influencers and build thought leadership in India.
  • Proactively manage issues and deflect criticism in the media.
  • Ensure agencies are optimally managed – from having contracts in place to ensure ROI and value for money.
  • Create effective communication channels including new media channels like social and online media, leveraging them in planning and executing communications programs
  • Deliver results with sustained commitment to quality and on-time performance.
  • Work with internal teams and external agencies to edit press releases, company literature, and articles for external use
  • Detect public relations issues as they emerge and address them .
  • GROUP COMMUNICATIONS AND CAMPAIGNS:
  • Formulate & develop group narrative and messaging for the Group and its companies.
  • Leverage relevant news about Adani in India for keeping influencers engaged and creating better appreciation of the brand, disseminating press releases and pitching stories to the media.
  • Conceptualize and build 360 0 campaigns.
  • LAUNCH RELATIONSHIP PROGRAMS, ADVOCACY AND EVENTS & COLLATERAL
  • Lead Group communications events and visits
  • Build and keep the Group collaterals updated - Group presentation, film, brochure, support the website updates, etc.

Qualifications

Education Qualifications

Bachelor’s in mass media communication; PG degree in Journalism or English Literature

Experience

  • 15+ years of work experience in Corporate Communications and Brand building
  • Someone with experience in any one of the below businesses is preferred:
  • Airports
  • Natural Resources
  • Cement
  • Green Energy & ESG
  • Power Generation & Transmission
  • Gas distribution
  • Infrastructure
  • Ports & Logistics
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Deadline: 10-07-2024

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