Campaign Management | 5 to 7 years | Mumbai

Capgemini

Vue: 101

Jour de mise à jour: 30-05-2024

Localisation: Gurgaon Haryana

Catégorie: Direction

Industrie: Information Technology

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le contenu du travail

Job Description

  • Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices.
  • Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis.
  • Work with Onshore Marketing Managers to define metrics; measure, track, analyse and regularly report on the effectiveness of overall campaign performance.
  • Collaborate with creatives team and design responsive emails, responsive templates, and responsive websites.
  • Effectively collaborate with colleagues and CRM/Demand Generation Operations.

Primary Skills

  • Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.
  • Develop and executes campaigns for account-based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.com, Pardot application – having taken the time to understand the campaign objectives.

Secondary Skills

  • Develop and maintain long-term data strategy and work in tandem with stakeholders.
  • Maintain database integrity and synchronization of marketing systems.
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Date limite: 14-07-2024

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