e-Business Analyst – SEM & Programmatic Display

Thermo Fisher Scientific Inc. (NYSE: TMO) is the world leader in serving science, with annual revenue exceeding $30 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics and therapies or increasing productivity in their laboratories, we are here to support them. Our global team of more than 80,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services and Patheon. For more information, please visit www.thermofisher.com.

How will you make an impact?

The e-Business Analyst is responsible for creating and maintaining custom channel-specific dashboards to uncover optimization opportunity in support of the global SEM and display efforts for the Biosciences Division, nested under the Life Sciences Group.

This role works very closely with the Paid Media Specialist Team Lead and is based in Bangalore, India. The ideal candidate has extensive experience in building and automating reports and visualizing data in tools like Adobe Analytics or PowerBI. Hands-on and enterprise-level expertise in digital channels like programmatic display and paid search (SEM) is preferred. This role will perform in-depth data analysis and visualization tasks to promote data-driven decisions in our digital marketing channels.

The candidate must be detail-oriented, proactive, analytical, deadline-driven and constantly looking for new opportunities to improve performance and efficiency of our SEM and display campaigns.

To be successful in this role, the candidate must be comfortable working in a highly matrix environment in a global organization, collaborating with large teams across multiple marketing departments.

What will you do?

• Work closely with the Paid Media Specialist Team Lead and the Sr e-Business Analyst on understanding the global SEM and programmatic display strategy to develop reports and dashboards that drive channel goals

• Track KPIs and budgets with established dashboards and pacing files

• Budget forecasting and allocation for SEM and programmatic display based on changing market environment and/or overall budget updates

• Create custom channel-specific dashboards to gain insight, uncover optimization opportunities and make data-driven recommendations to the SEM and Display Managers

• Find a better way every day, leverage automation and focus on solutions that scale

• Interact with business partners to understand business goals and needs

• Work with stakeholders to guarantee optimal project outcome

• Manage workflow and maintain tight deadlines of multiple, simultaneous projects, with prioritization guidance from supervisor

• Provide project status updates to the supervisor and business partners to set expectations on timelines, accomplishments, open questions and risks

• Respond quickly to shifts in the industry, in the regions or on a global level

• Leverage processes, learnings, best practices, and documentation from the global SEM and Programmatic Display Managers

• Share case studies and learnings and contribute new ideas

• Stay up to date with the digital marketing industry and trends

• Participate in scrum ceremonies and follow agile principles as part of an agile team, leveraging project management software

• Be available during off-hours to participate in meetings with team members based in the US

How will you get here?

• Bachelor’s or Associates Degree, ideally in Science, Biotech, Computer Engineering, IT

• 3+ years of experience in B2B customer-driven digital marketing or eCommerce

• Advanced experience with analytics tools (e.g. Adobe Analytics, Google Analytics)

• Advanced experience with data visualization tools (e.g. PowerBI, Tableau)

• Experience in budget forecasting for digital marketing channels

• Strong Excel skills

• Firm understanding of paid search (SEM) and respective channel systems (e.g. Google Ads, Bing Ads or other paid search engines, Adobe Media Optimizer, Kenshoo, Marin, DoubleClick or Search Ads 360)

• Solid understanding of programmatic display and respective channel tools (DSP or ad exchange like Adobe Ad Cloud, Sizmek, The Trade Desk or DV360)

• Experience with backlog management tools (e.g. WorkFront, Jira) is a plus

Knowledge, Skills, Abilities

• Excellent communication skills and ability to present to business partners on a regular basis

• Strong analytical and problem-solving skills and ability to analyze large and complex sets of data from multiple sources

• Use data and dashboards to inform our team with keen insights on improving KPIs

• Strong time management, organizational, planning and prioritization skills

• Team player with a positive attitude who is prepared to go the extra mile to accomplish business objectives

• Attention to detail

• Experience in agile methodology within a marketing organization is a plus