Manager, Marketing - Frontline Marketing - South CBO

What You’ll Do for Us:

• Region Front-Line Marketing Lead will:
• Drive local bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
• Provide the key Marketing Inputs for all the categories on a day to day basis to the senior BIG leadership team based in Bangalore
• Provide input on OU-and Market-level portfolio plans, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
• Provide market input for the development of OU- and market-level Innovation projects and IMX campaigns (as applicable)
• Oversee localization and real-time amplification of IMX campaigns within the region, providing input to OU IMX team
• Execute local media buying that cannot be bought at OU-level (through Mkt procurement)
• Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
• Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers
• Region Front-Line Mkt Lead will carry out duties as individual contributors; drawing on local agencies; and interacting regularly with OU Frontline Marketing Lead, OU IMX Lead and broader OU marketing team.
• Scope: 5 States of India, 285 Mn u/c volume

Work Focus

• Ability to provide nuanced region-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary
• Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
• Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
• Ability to identify needs for campaign localization or customization as necessary
• Ability to guide media buying (in partnership with Mkt procurement), as necessary

Qualifications & Requirements

• Significant mkt and leadership experience (8-10 years) with some people management experience
• Direct experience with marketing activation
• Business and commercial acumen, including financial expertise
• Experience working with TCCC external partners (bottlers and customers)
• Experience working in cross-functional and cross-geographical teams is preferred

Communication Focus

• Role will require frequent communication with OU Frontline Marketing Lead, OU Category Leads, OU IMX team, and OU C&CL team, OU Franchise leadership teams
• Role will also interact frequently with Bottlers and external parties (activation agencies, media)

KEY KNOWLEDGE REQUIREMENTS

Mastery of(REQUIRED)

• Marketing activation / Execution
• POs and Experiential Marketing
• Business / Commercial Acumen
• Relationship management (with external stakeholders)
• Team management & leadership

Broad Expertise in(GOOD TO HAVE)

• Market dynamics in franchise unit geo
• TCCC business models
• Media buying
• Consumer Insights
• Growth-oriented Thinking

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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