Marketing Manager

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Role Purpose

The Manager, Marketing & Communications will be responsible for the development and successful implementation of a strategic plan and for ensuring that the following strands are brought together under one umbrella

Marketing - to take responsibility for the development and implementation of the marketing strategy for the school and to act as ’brand guardian’.

• To promote and develop the school’s image and reputation amongst its key constituencies including parents and the wider community.

Communications - to oversee and maintain continuous dialogue and feedback with key internal and external stake-holders, ensuring that the school communicates in a consistent, professional and prompt fashion. Oversight of key literature, the school’s website and its social media.

Events- management of/guidance on all student recruitment and public relations events from open days to speech days, including social events and special occasions.

Roles And Responsibilities

This is a crucial leadership role and will report to the Head, Marketing Communications & Admissions at SBRS Gurukul School will be a key person to promote the brand value.

The Manager, Marketing and Communications, will be responsible for the Marketing Team which will comprise: Marketing Executives, Marketing Interns and the IT team. S/he will inspire, motivate and guide everyone who contributes to the marketing functions and will provide training and mentoring as necessary.

Planning and Reporting: The Manager, Marketing and Communications will take responsibility for developing a dove-tailed marketing strategy and supporting action plans detailing marketing and admissions activities designed to meet the strategic needs and objectives of the school. Based on appropriate research, these plans will set out the targets, priorities, timetable and resourcing of marketing and admissions activities.

I. Event Management

• Project manage arrangements for visits by prospective parents and students working closely with the campus office team.
• Continuously review the school events, offering suggestions for new ones and improvements to existing ones.

II. Data Management

• Implement and manage a system of regular forecasting of marketing figures via dashboards.
• Maintain the lead database, ensuring that all information given by the admissions team is recorded, tracked and converted to a database to implement multiple, relevant campaigns.
• Track, manage, analyse and report on all elements of the marketing communications process including Lead Generation, constant updates and achieving tasks related to Objectives and Key Results set for the academic year etc.
• Conduct regular analysis of source of business, including a geographical analysis, to aid marketing planning.

III. Relationship Management

• With the campus coordinators, third-party agencies; to be the face and voice of the brand, a welcoming, warm, professional and efficient point of contact between internal-external stakeholders and the Head of the school.
• Manage the Marketing Communications team and will assist Head, Marketing Communications & Admissions on the implementation of the following marketing and communication activities:

I. Recruitment

• Raise awareness of the school in its key markets to ensure sufficient enquiries of the right caliber are generated for the desired number of entrants at each entry point
• Develop community relations initiatives in order to raise the profile of the school in the area and support its strategic recruitment aims.

II. Retention

• Meet retention targets by developing and implementing an internal marketing programme and ongoing dialogue with stakeholders to monitor feedback and test ideas.

III. Brand Management

• Manage all elements of the school’s brand to ensure that the brand remains consistent with the values, personality and objectives of the Institution and that brand guidelines are implemented consistently across all marketing activities.

IV. PR

• Develop the school’s PR strategy across key markets ensuring the school benefits from close relationships with Editors and other key media personnel of the local, regional, national and educational press.
• Working with the Marketing Communications team, ensure that the school maintains a continuous stream of newsworthy items showcasing the breadth and quality of each school’s activities across both digital and traditional media
• Keep abreast of local, regional, national and educational press to ensure school is proactive and writes appropriate articles on current issues with a view to developing an improved regional profile

V. Advertising

• Manage and measure the school’s current ’advertising year’ and make recommendations for when, where and how to advertise.

VI. Digital Marketing

• Provide content, style management and design oversight of the school.
• School websites ensuring that it is pertinent to target audiences.
• Ensure the website is kept up to date and is living, breathing, dynamic reflection of the school, regularly updated with a steady stream of news and content.
• Develop and implement a Search Engine Optimisation programme, ensuring that the school consistently appears in the first page for key search terms.
• Oversee the school’s social media activity, advising on the appropriate channels, messages and activity; manage the school’s presence on networking / social media sites.
• Manage the reporting of the key digital metrics, including Google Analytics and social media statistics, to inform future marketing activity.

VII. Marketing Collateral

• Manage the existing suite of publications and make recommendations for any additional / alternative publications.
• Oversee the production of additional communication material, branded items and signage as required.
• Manage the school’s relationship with its external suppliers e.g. printers.

Qualifications

• 3+years of experience in working in a similar capacity, school related experience would be a plus.
• Experience in design, brand management would be a plus.

Required Core Competencies

• Outstanding organizational skills and high attention to detail; outstanding communication skills.
• Ability to maintain confidentiality is of utmost importance.
• Strong work-ethic, detail-driven, and a commitment to doing whatever it takes to get the job done.
• Ability to prioritize, multi-task, delegate, and lead by example.
• Proficient with technology, including audio-visual devices/aides, projectors, and other adaptations.

Job Type: Full-time

Salary: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Leave encashment
• Provident Fund

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus
• Yearly bonus

Ability to commute/relocate:

• Moga, Punjab: Reliably commute or planning to relocate before starting work (Required)

Education:

• Master’s (Required)

Experience:

• Client Management: 1 year (Preferred)
• total work: 3 years (Required)

Speak with the employer
+91 9646500098