Marketing Operations Analyst

If you desire to be part of something special, to be part of a winning team, to be part of a fun team – winning is fun. We are looking forward to aMarketing Operations Analystin Eaton’s Sales and Marketing Center, based in Pune, India. In Eaton, making our work exciting, engaging, and meaningful; ensuring safety, health, wellness; and being a model of inclusion & diversity are already embedded in who we are - it’s in our values, part of our vision, and our clearly defined aspirational goals.

This position is responsible to provide support for planning, developing and implementing the company’s content strategy to increase Eaton’s brand awareness. Includes responsibility for secondary market research projects that support product line marketing strategy inputs.

This exciting role offers opportunity to:

1) Social Media Marketing & Promotional Campaigns

• Work with Business Leaders & Marcom Team to ideate, chart out and execute a social media & content marketing roadmap for the country.
• Create content for social media campaigns, drive conversations internally and nurture a community of employee advocates to build organic reach.
• Own the social media calendar from content sourcing to publishing cadence across the various platforms.
• Leverage analytical tools to track, analyze, and provide insights to optimize the social media strategy to

improve content decisions and enhance engagement.

2) Content Development

• Conduct periodic asset audits and create a keep / kill / enhance checklist, and develop a calendar for content generation and monitor progress.
• Create content such as success stories, Brochures, Whitepapers, Listicles, Infographics, etc. that can enhance visibility for the organization.
• Position Eaton as a thought leader by working with Business Leaders to develop content & layout a story for tradeshow / conference presentations.
• Develop sales training decks / sales guides, customer pitch presentations, etc. to facilitate sales enablement.
• Periodic benchmarking of content strategies of key competitors to identify gaps in Eaton’s approach

3) Market Intelligence:

• Periodic analysis of the competitive landscape (financials, strategy, product launches, etc.) and market developments (industry trends, market drivers, etc.)
• Create & run surveys (customers, distributors, partners) and leverage analytics to provide meaningful insights that could identify unmet needs and guide potential change in strategy.

4) Marketing Operations:

• Assist the Leadership Team in the development and implementation of a clearly defined marketing plan and growth strategy for the individual businesses / country.
• Interface and manage relationships with 3rd party agencies & partners to achieve overall business and marketing goals.
• Identify appropriate sources to promote blogs / listicles / management interviews etc. with a view to drive customer awareness.

Qualifications

• MBA / higher degree
• 3-5 years of experience in Marketing domain, with at-least 2 years in marketing communications, journalism or related discipline creation and production of online and offline marketing content and online community building.
• Experience in creating various types of direct copywriting such as whitepapers, infographics, guides, blogs, etc.
• Experience in producing content for the web specifically, as well as channel-specific knowledge including Eaton’s website, LinkedIn, Facebook, Twitter, etc.
• Expertise on social media analytics, understand the nuances, advantages, and shortcomings of each platform, and know how to utilize data in formulating a campaign strategy.
• Project management skills and understanding how to manage the priorities of multiple stakeholders
  Strong demonstration of research skills and business acumen.
• Excellent grammar, punctuation and spelling skills.
• Ability to multi-task and be proactive & independent in a dynamic environment.
• Editorial mindset that seeks to understand what audiences consume and how to create it.
• Creative and out-of-the-box thinking and solution development.
• Strategic and Critical approach towards solving problems and decision making.
• Results-oriented; proven ability to prioritize, drive and achieve results through self and others under time pressure.
• Strong demonstration of ability to effectively work collaboratively with designers, product marketing, sales, and the leadership team.

Yes! Because you are the one we are looking for, we hope to hear from you now!

What you will get from us

Eaton’s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic and mechanical power – more safely, more efficiently and more reliably. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. Eaton’s 2020 revenues were $17.9 billion, and we sell products to customers in more than 175 countries. We have approximately 85,000 employees.

We make work exciting, engaging and meaningful for our employees through our dedication to tackling some of the toughest power management challenges on the planet and by never losing sight of what matters. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We pledge to always foster a diverse and inclusive environment, including inclusion resource groups that bring together employees who share a common purpose, interest or background. In the past year, our company has received top employment recognition by the Human Rights Campaign and almost fifty percent of our Board of Directors represented diverse groups. When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger.

We have demonstrated our passion for sustainability with the recent announcement of cutting carbon emissions from the company’s operations by at least 50 percent by 2030. We are ethical, passionate, accountable, efficient, transparent and committed to learning. We are confident we can deliver on our promise to improve the quality of life and the environment because of the attributes that our employees embody.

We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant’s race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Job: Marketing

Region: Asia Pacific
Organization: Corporate Sector

Job Level: Individual Contributor
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: Relocation from within hiring country only
Travel: No