SEM/SEO Associate

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About Balihoo And InsticatorBalihoo is a division of Insticator, and while Balihoo focuses on the growth of its own book of business the Balihoo members are part of the Insticator team!At Insticator, we believe three things – the future of social media is distributed and not siloed in the walled gardens of today; publishers deserve a one-stop shop for maximizing ad revenue; and local brick-and-mortar businesses thrive with digital media automation.That’s why our suite of engagement, ad monetization, and SaaS and media products do just that. Beyond tangible ROI from working with us, the first-party data we collect puts publishers back in the driver’s seat to better understand and index audience behavior and allows for extreme precision targeting for the brands we represent.Insticator’s engagement products are geared towards helping publishers establish a strong sense of social community within their ecosystems by enticing users to be more engaged with site content and amongst each other. OKO’s ad monetization platform is the ultimate toolkit for publishers. And our newest sister company, Balihoo, supercharges digital media for franchise brands as the leader in multi-location marketing.We collectively reach over 350 million consumers monthly across our network of premium publishers and advertisers, including Kohler, Pearle Vision, Trek, Ancestry, Investing Channel, Brit+Co, Evolve Media, and many more.Insticator is proud to be a 6x recipient of the Inc 5000 list of America’s fastest-growing private companies, a 2x recipient of Deloitte’s Fast 500, recognized on Crain’s New York Fast 50 list, recognized by Digiday’s Digiday Media Awards as a company working to modernize digital media, and awarded as one of AdWeek’s Top 10 Fastest Growing Solution Providers globally.The Insticator Values

• Sleeves Up: At Insticator, we provide you with the autonomy and creativity needed to own your role. We encourage iteration where necessary so that you can drive massive impact.
• 100% Viewability: Insticator is passionate about open feedback at all levels of the company. This allows us to fail fast, create in real-time, and build an open company culture.
• Be Definitely Great: We’re defiant, and that’s in our blood. Challenging the status quo is a central part of who we are. We’re capable of much more than what others deem impossible.

About The RoleOur SEM/SEO Associate is a high-energy, detail-conscious professional who will be trained to oversee day-to-day campaign management and analysis for some of Balihoo’s most established clients. This position will report into the Associate Director, and will play an integral role in supporting the management, execution, and reporting for Paid Search, SEO and other digital media channels; leveraging proprietary technology, automation, and data to drive amazing results for our clients.What success looks like:

• Campaign creation, QA and activation of Google Ads, Facebook and others
• Campaign management and optimization within Balihoo’s platform
• Keyword & Negative Keyword research and development
• Ad writing, including copy optimization and A/B testing
• Collaboration with product, engineering, agency, and other teams for successful campaign activation and execution
• Budget pacing and performance to KPIs
• Performance optimization through ad copy, keywords, bids, geo-targeting, and landing page strategy
• Developing and supporting reporting deliverables for clients (weekly, monthly, wrap reports)
• Perform ongoing research, discovery, and optimization recommendations that increase the company’s website search engine results rankings
• Implementation of SEO optimizations across websites and content, both technical and through content
• Collaborate with marketing and web dev teams to manage / execute SEO strategy and best practices
• Determine, monitor, and report performance metrics with SEO tools (Google Analytics, Sem Rush, Screaming Frog, Webmaster tools) to track improvement

QualificationsProfessional competencies

• 5+ years experience with SEM and SEO for the US market
• Advanced knowledge of Excel (vlookup, pivot tables, etc).
• Experience in a client-facing role with US based clients.
• Ability to build genuine client, internal agency, and vendor relationships
• Strong analytical abilities, including drawing insights from client or media reported data
• Organization, writing and project management skills are a must
• Exceptional eye for detail
• Demonstrated curiosity, critical thinking, and problem-solving abilities
• Self-directed and enjoys taking initiative
• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry, both technical and contextual
• Knowledge and practice with GA4 is a bonus

Cultural Competencies

• Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET
• Must have a player/coach mentality, willing to both execute and lead
• Ability to juggle multiple projects concurrently and set and meet deadlines
• Skilled at receiving and providing direct feedback
• Collaborative mindset and great teamwork skills
• Entrepreneurial & adaptable; great learning skills
• Curious, research-minded, data-informed
• Able to search for possible solutions and apply them
• Creative confidence
• Proactive communicator
• A sense of humor and a love of online culture
• Thrives in a start-up culture

India Contractor benefitsWe offer a diverse package and the chance to grow financially with the company, including:

• Competitive Salary
• Performance Bonuses
• Paid Time Off and Holidays