Head - Social Media & ORM

View: 107

Update day: 11-05-2024

Location: Ahmedabad Gujrat

Category: Marketing / PR Sales

Industry: Utilities

Position: Director

Job type: Full-time

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Job content

ResponsibilitiesDigital Reputation Management

Crisis Management - Proactive narrative building to avoid crisis and establish desired brand associations
Social Media strategy
Build a network of influencers across social media platforms to meet Adani Group’s national and regional challenges
Crafting the SM narrative, messaging and compelling content

Management of a full-fledged Command Centre

Ensure robust listening desk optimized with top-notch tools
Managing various partner agencies Engaging with stakeholders on different channels
Planning and developing and anaysing the social media campaigns to build solid online presence, Bring awareness about organization’s sustainability and CSR initiatives.
Building brand awareness by engaging relevant influencers & online communities
Coaching employees’ (company-wide) on content creation best practices.
Manage all aspects related to the Company’s online presence, including website, social media presence, blogs, and SEO
Research competitive and digital trends, benchmarking, post-campaign, & audience analysis
Provide ongoing, comprehensive training for web development and design staff, and conduct regular web quality assurance checks
Develop and maintain the website calendar and process, and assist the agencies with event planning
Leverage qualitative and quantitative data to create relevant reporting and insights for the team, senior management and relevant stakeholders.
Evaluate and participate in relevant external events, conferences, and seminars.

Corporate Activations

Lead Public Participation and Engagement Activations programs at the group-level aiming at long-term advocacy

Support strategic exhibitions, events, and tradeshows to represent the Corporate Brand adequately.Qualifications

Masters diploma/degree in Mass communications preferred
Candidate should possess graduation degree of a recognized University and professional qualification.

Relevant Experience

Min 18 years’ experience
Experience as a journalist and website manager, having managed major crisis, deep listening, social analytics
Experience pulling data from social media listening/analytics tools such as Radian 6, Visible Intelligence, Sprinklr, SimplyMeasured, etc.

Competencies Required

Adaptability (Capable of direct co-ordination and expectation management with Chairman and Promoters)
Highly organized and impeccable attention to detail
Strong Analytical skills and abilities.
Excellent written and verbal communication skills and proven ability to transform data into a concise, yet compelling story.
Ability to synthesize information and produce insightful and accurate analysis and recommendations.
Able to handle multiple projects simultaneously and deliver accurate reports

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