Digital Marketing Specialist

Content & SEO Execution

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  Coordinate with writers to develop blogs, case studies, service/technology pages.

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  Proofread and finalize content before publishing.

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  Implement on-page SEO with guidance from SEO consultants (internal linking, schema, metadata).

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  Coordinate with external vendors for backlinks, guest posts, and sponsored blogs.

Social Media & Engagement

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  Create and manage monthly social media calendars with designers.

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  Support founders in publishing thought-leadership posts on LinkedIn.

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  Work with designers to produce infographics, short videos, and testimonial creatives.

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  Promote content on external platforms (Medium, Behance, DesignRush, startup portals).

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  Ensure brand consistency across channels (Clutch, GoodFirms, DesignRush).

Website Management

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  Work with developers to create/update WordPress pages (services, industries, resources).

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  Support implementation of design updates (menus, banners, CTAs, navigation).

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  Report bugs and coordinate fixes with developers.

Lead Generation & Campaign Support

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  Assist in creating lead-gen assets (guides, checklists, landing pages) with writers/designers.

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  Support email nurturing campaigns (emails, thank-you pages, landing pages).

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  Help coordinate CRO experiments (popups, CTAs, engagement tools).

Branding, PR & Campaigns

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  Execute the quarterly content calendar under senior guidance.

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  Assist with thematic campaigns (e.g., AI Month, Women in Tech Week).

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  Coordinate logistics for employee advocacy programs and office engagement initiatives.

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  Support CSR and gifting campaigns (festive kits, client engagement activities).

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  Assist in preparing awards/PR submissions and case study formatting.

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  Collect and follow-up for Clutch reviews and client testimonials.

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  Support podcast content, outreach, and guest coordination.

Reporting & Documentation

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  Track engagement metrics for campaigns and social media.

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  Document progress and share weekly updates in team meetings.

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  Maintain reports on branding, PR, and outreach activities.

Requirements

• 1–3 years of experience in digital marketing, content, or SEO roles.

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  Strong writing/editing skills with attention to detail.

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  Familiarity with SEO basics, WordPress, and social media.

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  Ability to coordinate across teams (writers, designers, developers).

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  Willingness to learn marketing automation, analytics, and campaign tools.

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  Organized, proactive, and eager to grow in a fast-paced environment.

Benefits

• Working hours: 10:00 AM – 7:00 PM

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  Working days: 5 days a week (plus 1st & 3rd Saturdays working)

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  Medical Insurance coverage for employees

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  Provident Fund (PF) facility

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  Quarterly parties and yearly outings/trips for team bonding

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  Regular check-ins with leadership for growth and feedback

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  Recognition awards to celebrate high performance

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  Fun activities and team engagement sessions throughout the year