DME - SMM Specialist

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Essential Skills (Technical):

• Experienced in Planning and Execution of Paid Campaign on LinkedIn
• Experienced in Planning and Execution of Paid Campaign on Facebook
• Experienced in Planning and Execution of Paid Campaign on Instagram
• Experienced in Optimizing and Tracking of Organizational Social Media Profiles

Essential Skills (Soft):

• Conversant in English (both Oral and Written)
• Good Analytical, Forecasting and Reporting Skills in what’s Trending.
• Target Driven & Self Motivated
• Graphic Design Optimization

Good To Have Skills (Technical):

• Experience in SEM
• Knowledge of SEO
• Knowledge of Content Optimization
• Understanding of B2B and B2C Marketing Models

Job Description:

We are seeking a dynamic and experienced Social Media Marketing (SMM) Specialist to join our team.

The ideal candidate will have 2 to 4 years of hands-on experience in SMM, with a strong understanding of various social media platforms, trends, and analytics.

As a SMM Specialist, you will be responsible for developing and executing social media strategies to increase brand awareness, engagement, and conversions.

Responsibilities:

• Develop and implement social media strategies to achieve marketing goals and objectives.
• Manage and maintain the company’s social media profiles and presence, including Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms.
• Create engaging and relevant content for social media posts, including text, images, and videos.
• Monitor social media channels for trends, insights, and opportunities for engagement.
• Collaborate with internal teams to develop and execute social media campaigns that align with overall marketing initiatives.
• Utilize social media management tools to schedule posts, track performance, and analyse metrics.
• Stay up to date with the latest social media trends, best practices, and technologies.
• Monitor and respond to comments, messages, and inquiries on social media in a timely and professional manner.
• Measure and analyse the performance of social media campaigns and provide regular reports to management.
• Identify and recommend strategies for improving social media engagement, reach, and conversions.
• Stay informed about industry trends, competitor activities, and market developments.

Qualifications:

• Bachelor’s degree in marketing, Communications, or a related field.
• 2 to 4 years of experience in social media marketing, preferably in a similar industry or environment.
• Proven track record of developing and executing successful social media campaigns.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills.
• Creative thinking and ability to generate innovative ideas for content and campaigns.
• Proficiency in social media management tools and analytics platforms.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Team player with strong collaboration and interpersonal skills.

If you meet the qualifications and are passionate about leveraging social media to drive business results, we encourage you to apply for this exciting opportunity.