Jr. Brand Manager-Mumbai

☞ ICICI Prudential Life

Visualizza: 106

Giorno di aggiornamento: 25-04-2024

Località: Mumbai Maharashtra

Categoria: Amministrativo / Impiegato / Assistente Marketing / PR Architettura / Design d’interni Finanza / Banca / Azione Altra Consulenza / Servizio Clienti Elettrico / Elettronico Energia Articoli per la casa Prodotti alimentari e bevande Ufficiale Ristorante / Hotel / Turismo Assicurazione IT - Hardware / Reti Tecnologie dell’informazione Legale / Contratti Consiglio di amministrazione Salute / Assistenza medica Medical Risorse umane I saldi Servire / Addetto alle pulizie / Cameriere PG / PB / Ricezione Evento TV / Media / Giornale Istruzione / Formazione Telecomunicazioni

Industria: Insurance

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Contenuto del lavoro

Understand requirement of the stakeholders, define clear objectives, manage day to day interactions & build consensus
Communication across
o ATL (Above the line) - TV, print, outdoor
o BTL (Below the line)
o Digital
Help develop marketing communication & collaterals across all channels
Analyze brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative development to motivate the target audience to take action
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise growth strategies
Align the company around the brands direction, choices and tactics
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Scadenza: 09-06-2024

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