Analyst-Email marketing-KPMG-Gurgaon

仕事内容

The position in discussion is with the Marketing Services team (UK marketing services) in the Capability Hubs Group at KGS, which is KPMGs global delivery center and an integral part of the firm’s strategy to enhance innovation, build scalability, and improve profitability globally.

The Capability Hubs group is a team of over 10000 professionals based in Gurgaon and Bangalore

Roles and Responsibilities

Designation

Email marketing Analyst

Reporting to

Team Lead

Role type

Individual contributor

Employment type

Full-time

Roles and responsibilities

We are recruiting for Email Marketing Analyst, part of our KGS Marketing Support team. The responsibilities of the role include:

Service Delivery:

• Manage end-to-end deployment of email marketing campaigns for KPMG UK’s digital events, newsletters, and website updates.
• Experience with Adobe Campaign Classic or related email service provider / marketing automation platforms
• Handle requests around email creation, campaign reporting, event registration pages, and CRM data investigation
• Coordinate and collaborate with KGS teams (Campaign, Content, Brand and Risk) to gather request requirements, while keeping the teams updated on the deployment timelines
• Assess and offer improvements on the effectiveness of an email marketing data strategy and adhere to the quality norms
• Deliver reports and develop dashboards for campaign success evaluation
• Support the entire Marketing Automaton process - Setup, create & automate email campaigns to gather qualified lead data
• Deliver the requirements of our brand and regulatory processes across deliverables including brand, risk and data management policies.

Essential skills required

Education / professional qualifications

• B.Tech or equivalent graduate degree from a reputed university

Prior Experience:

• 2-3 years of experience in a similar role for a large multinational company (Experience working in an offshoring setup would be an advantage)
• Prior working experience of B2B email campaigns is advantageous

Required skills:

• Proficient with marketing automation tools (preferably Adobe Campaign Classic)
• Strong delivery management skills, excellent attention to detail is a must
• Proficient in Microsoft Office and knowledge of Google Analytics / Adobe Analytics would be an added advantage
• Good communication and stakeholder management skills in a remote environment
• Good digital marketing skill set knowledge including familiarity with HTML preferred

Behavioral / team skills

• Drive and commitment to deliver a high quality service to the KPMG network
• Professional and organized approach to work and a strong team player
• Working to strict deadlines and flexibility in time management to adjust to UK shift timings
• Excellent written and verbal communication skills
• Adaptability to a dynamic environment often accompanied by shifting priorities and stringent deadlines
• Have a sense of ownership and determination to deliver impact.

Required Languages

• Highest degree of written English proficiency to communicate with UK stakeholders. Additional languages would be advantageous, although not necessary.

Other Information

Number of interview rounds

--

Mode of interview

Virtual

Job location

Gurgaon

Culture

— Corporate Social Responsibility programs

— Maternity and paternity leave

— Opportunities to network and connect

— Discounts on products and services

Note: Benefits/Perks listed above may vary depending on the nature of your employment with KPMG and the country where you work.

© 2020 KPMG Global Services Private Limited, a company incorporated under the laws of India and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International.

The term “KGS” refers to the KGS Platform of Indian delivery entities, which consist of KPMG Global Services Private Limited (“KGSPL”), KPMG Global Services Management Private Limited (“KGSMPL”), KPMG Global Delivery Center Private Limited (“GDCPL”) and KPMG Resource Centre Private Limited (“KRCPL”), unless the specific private limited entity is specifically noted.

Use in these materials of the term “Our”, or “Us” means KGSPL, KGSMPL, GDCPL and/or KRCPL as the case may be and all four such legal entities are referred to collectively as “KGS”.

Note that Audit services for the clients of the US and Canadian firms are delivered from the GDCPL and for UK (and other firms except US and Canada) Audit services are delivered from KRCPL.

KPMG is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.