Assistant Marketing & Communication Manager

Assistant Marketing & Communication Manager

What you will be doing:

• Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)
• Manage brand compliance for the Novotel Ahmedabad to grow the equity of the hotel and outlet brands and the brand equity across all channels
• Manage all marketing/promotional/sales collateral development/production both on and off line
  

• Communications / Public Relations

• Manage a fully integrated communications calendar for Novotel Ahmedabad around events, food and beverage, public holidays, need periods
• Establish and maintain a relationship with Key local press and local media
• Liaise with the regional Communications team to maximize communications exposure
• Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand
• Sponsorship:
• To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
• Drive the marketing and communication (internal and external) of the Hotels CSR commitment

• E Marketing:

• Effectively manage the hotel’s content and images through conducting regular website audits
• Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city/regional tourism organisations
• Manage the hotels’ website – traffic and revenue generation, promotional content display
• Manage the hotel email database and e communication activity
• Manage online advertising for the hotel (display banners, SEM/PPC etc)
• Manage the online promotion for conference and catering and food and beverage activity at the hotel
• Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Flickr etc) and develop social networks
• Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, Forums). Take part in conversations and answer comments as a mediator
• Report to appropriate parties negative comments and discussions
• Identify threats and opportunities in user generated content surrounding our Hotel
• Recommend new alternatives or ideas to develop the Hotel’s online marketing strateg

• Quality:

• Ensure that all tools and procedures are in place to engage guests in Guest Book (the Accor Guest Satisfaction Survey)
• Regularly monitor the Ibis & Novotel Bengaluru Techpark Guest Book Dash Board and communicate with all the team. Ensure actions are put in place by the hotel to improve below standard scores
• Be fully au fait with the brands audit criteria
• Your experience and skills include:
• Excellent organizational skills and ability to priorities tasks
• Be creative and innovative
• Well groomed at all times to maintain a professional impression of the hotel
• Excellent guest and client relations
• Be results focused and be able to implement activities to drive revenue
• Be very proficient in Microsoft applications
• Establish a good understanding of TARS, Accor distribution & pricing
• Have excellent English written and verbal communication skills
• Extremely pro active with all activities to support the hotel
• Be able to work effectively as part of a dynamic team.
• What is in it for you:
• The benefits and perks of working at the property and Accor, including talent development opportunities and Corporate Social Responsibility activities.



• 
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• Our commitment to Diversity & Inclusion:
  We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.